Social Media Manager

The Social Media Manager is part of our PR/Content/Social/Influencer team, managing social media activities including playing an integral role in setting social media strategy and managing community management, content creation and publishing for all platforms (Instagram, Facebook, Pinterest, Twitter/X, LinkedIn). Social media programs may be standalone or part of integrated marketing communications programs requiring the ability to collaborate with a team and integrate marketing objectives and creative campaigns into social media activities.

Essential Duties & Responsibilities as Social Media Manager

• Contribute to or set social media strategy and continually work and evolve the program to ensure it aligns with overall marketing communications goals
• Create social media content calendars for platforms including Instagram, Facebook, Pinterest, Twitter, LinkedIn and YouTube
• Schedule and publish content on native platforms or/and through scheduling tools
• Engage with followers and fans in online communities
• Manage the creation of reporting and measurement reports for client programs
• Bring creative ideas and solutions to social media content and campaigns, including working with creative and content creators for execution of social media concept
• Contribute to social media audits
• Work closely with PCSI team (public relations, content, social media and influencer marketing), Client Leadership & Delivery, Resourcing, Strategy, and Creative teams to ensure an integrated program and seamless project workflow
• Assist in overseeing coordination of project quality to ensure highest quality deliverables
• Attendance at annual trade shows

Communication Skills

• Demonstrate excellence in writing, short and long form.
• Listen well and solve problems to achieve the most effective outcome for the client, team and agency.
• Develop strong relationships across the agency.
• Represent the team and Wray Ward in a positive manner in all endeavors.