Social Media Marketing & Content Manager

We are hiring a Social Media Marketing and Content Manager to own content planning, content creation, publishing, and performance tracking across GrowWise social channels. This role is best suited for someone who combines strategy with execution. You should be able to take a rough business idea and turn it into platform-ready content that is thoughtful, visually clean, audience-aware, and aligned with business goals.

Responsibilities:

• Build and manage weekly and monthly social media content calendars.
• Create platform-specific content for LinkedIn, Instagram, Facebook, and similar channels.
• Write strong hooks, captions, post copy, and campaign messaging aligned with brand voice.
• Develop content around tutoring, camps, workshops, parent concerns, student growth, and local community relevance.
• Repurpose one core idea into multiple formats, including static posts, carousels, reels, stories, and short-form video concepts.
• Create or guide simple visual assets using Canva or similar tools.
• Draft short-form video scripts, text overlays, and content briefs for creative production.
• Schedule and publish content using tools such as Meta Business Suite, Buffer, or Canva Scheduler.
• Monitor engagement and content performance across channels.
• Track key metrics such as reach, saves, clicks, engagement, and lead-related performance.
• Test new content angles, hooks, formats, and campaign ideas based on results.
• Maintain a clean, premium, trustworthy, and parent-focused brand presence.
• Support seasonal campaigns including summer camps, workshops, assessments, and enrollment pushes.

Requirements:

• Strong social media content creation and copywriting skills.
• Ability to write clearly and adapt messaging for different platforms.
• Good visual judgment and understanding of clean, modern content design.
• Experience building content calendars and executing consistently.
• Strong understanding of audience-first marketing and brand positioning.
• Familiarity with Canva and social media scheduling tools.
• Ability to read performance data and improve content accordingly.
• Strong organizational skills and ability to manage multiple content streams.
• Self-driven, reliable, and comfortable working independently.

Preferred Background:

• Experience in education, tutoring, parenting, kids' programs, enrichment, camps, or local service businesses.
• Experience working with premium or trust-based brands.
• Familiarity with short-form video workflows and content ideation.
• Experience with Meta Business Suite, Buffer, Canva, or similar platforms.
• Basic understanding of paid social creative strategy is a plus.
• Bay Area market familiarity is a plus.

Ideal Candidate:

• You are not just posting to stay active. You understand how content supports business growth.
• You know how to balance strategy, copy, visual direction, and execution.
• You can turn rough inputs into polished, ready-to-publish content with minimal hand-holding.