Social Media Specialist

DCORBA is seeking a Social Media Specialist to support the execution of our content marketing strategy. Working as part of the global communications and social team, the ideal candidate will be able to utilize social media channels and develop marketing content for each stage of the buyer's journey to generate leads.

Primary Responsibilities:

• Implement organic and paid social media marketing initiatives to generate leads.
• Leverage GFI’s core social media channels to drive traffic and engagement towards lead generating content.
• Use copy-writing and editing capabilities to create net new content and re-purpose existing pieces for the growing GFI product portfolio.
• Edit PPC ad and landing page copy to further optimize campaigns to drive acquisition.
• Research hot topics and trends to ensure content is relevant and no headline opportunity is missed.
• Measure and monitor the performance of social media platforms, adjusting to maximize campaign effectiveness.

• Language - Fluent (Writing/Speaking)
• 2 years relevant marketing work experience.
• Organic and paid social media marketing experience is a must.
• Excellent written and verbal communication skills. Writing samples preferred.
• High interest in technology.
• Excellent interpersonal and communication skills.
• Bachelor's or advanced degree in marketing

Salary Range: 4,500 - 5,600 LE (Egyptian Pound)