Social Media Specialist

Meritum Energy is seeking a Social Media Specialist to join our San Antonio support office. This role owns day-to-day social media execution across multiple brands. The ideal candidate is a strong writer with the ability to translate complex topics into compelling, on-brand content across platforms.

The ideal candidate thrives in a fast-paced environment, balancing original content creation with channel management to drive engagement and brand growth across a multi-brand portfolio.

Duties/Responsibilities:

• Develop and manage social media strategies across multiple brands to increase engagement and brand awareness.
• Write original captions, post copy, and short-form content across platforms in alignment with each brand's voice and style guidelines.
• Create, schedule, and publish social media content (graphics, videos, captions) across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Monitor and analyze social media performance metrics, providing actionable insights to optimize campaigns.
• Manage community engagement across all active brand channels, including responding to comments, messages, and reviews.
• Coordinate with external marketing agencies when applicable to ensure social media campaigns align with brand objectives and deliver consistent messaging.
• Maintain a content calendar for consistent posting and timely campaign execution.
• Plan and support execution of paid social campaigns across platforms including Meta Ads and similar channels.
• Produce basic photo and video content to support social media needs.
• Stay current with social media trends and emerging platforms to enhance brand presence and engagement.
• Collaborate with the Marketing Manager to align content strategies with overall marketing campaigns and brand objectives.

The absence of specific statements of duties does not exclude those tasks from the position if the work is similar, related, or a logical assignment of the position.