Social Media, UGC & Influencer Strategist

About the Role

MegPrime Pay is looking for a creative, organized, and highly motivated Social Media, UGC & Influencer Strategist to join our in-house marketing team.

This person will manage the entire UGC and influencer process from A to Z—from finding and recruiting creators to negotiating deliverables, developing content ideas, coordinating production, reviewing submissions, and tracking performance.

This is a hands-on role for someone who can develop strong strategies and personally manage the daily execution. This is not a remote, freelance, or agency position.

Key Responsibilities

UGC and Influencer Marketing

• Find, recruit, and build relationships with UGC creators, influencers, brand ambassadors, and affiliate partners.
• Manage the complete creator process, including outreach, screening, negotiations, contracts, onboarding, content briefs, deadlines, approvals, payments, and ongoing communication.
• Evaluate creators based on content quality, audience fit, engagement, pricing, and previous performance.
• Develop creative UGC and influencer concepts for organic social media and paid advertising.
• Write content briefs, hooks, scripts, talking points, and calls to action.
• Communicate campaign goals, brand messaging, and expectations to creators.
• Review submitted content and provide clear feedback and revision requests.
• Ensure content follows brand guidelines and applicable advertising requirements.
• Coordinate content usage rights, paid advertising permissions, and creator whitelisting when needed.
• Maintain an organized database of creators, pricing, deliverables, usage rights, and campaign results.
• Develop long-term relationships with high-performing creators and influencers.
• Track performance and recommend which creators, concepts, and content should be renewed or scaled.
• Stay current on social media trends, emerging creators, viral formats, and content opportunities.

Social Media Management

• Manage MegPrime Pay’s presence across Instagram, TikTok, and other relevant platforms.
• Create and maintain weekly and monthly social media calendars.
• Develop platform-specific content ideas that support brand awareness, engagement, app downloads, lead generation, and customer acquisition.
• Write captions, posts, headlines, video hooks, and calls to action.
• Schedule and publish content consistently across all social channels.
• Coordinate with internal team members, designers, editors, agencies, and creators.
• Repurpose UGC and influencer content across different platforms and formats.
• Monitor comments, messages, mentions, and conversations involving the brand.
• Respond to the community professionally and escalate customer concerns when necessary.
• Monitor competitor activity and recommend ways to differentiate our content.
• Track reach, engagement, follower growth, website traffic, leads, and conversions.

• Prepare regular performance reports with clear insights and recommendations.