Specialist, Marketing Communications

Join our dynamic and thriving footwear company as a Specialist, Marketing Communications in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

Execute Digital Marketing Campaigns: Support the planning, execution, optimization of email & SMS marketing campaigns that drive brand awareness, engagement, & revenue.
Collaborate Across Teams: Partner with Marketing, Creative, eCommerce, Paid Media and Merchandising teams to develop campaign briefs and marketing initiatives
Manage Marketing Assets: Coordinate product samples for marketing campaigns, photoshoots, and distribute assets to partners post-photoshoot.
Ensure Quality & Brand Consistency: Review and proofread email, SMS & paid media campaigns to ensure content, design, and messaging meet brand standards
Analyze & Improve Performance: Monitor campaign results and identify opportunities for improvement

Support Marketing Initiatives: Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc.

Perks you will enjoy!

Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com
Get Paid When You Want: Access your money as you earn it and request your earnings before payday
Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

Bachelor’s Degree required – marketing, communications, digital media preferred
3-5 years of experience in digital, retail, wholesale marketing experience or related field
Experience with Experian, Salesforce or other email & CRM service providers a plus
Experience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plus
Proven organizational skills
Experience with partnering with 3rd party agencies to drive performance
Excellent verbal communication and presentation experience
Ability to prioritize tasks, for individual work and team work.
Strong partnering, problem solving, analytical skills and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiency
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