Sr. Director, Field Sales

The Senior Director of Field Sales represents one of the most strategically important commercial leadership
hires in IronSite's evolution. This is a newly created position established to support the company's
transformation from a decentralized acquisition platform into a highly integrated commercial organization.

Historically, local sales teams reported directly into regional leaders who simultaneously managed National
Accounts, creating competing priorities and limiting both organizations' ability to maximize their respective
opportunities. Executive leadership has intentionally redesigned the commercial organization by creating two
distinct sales engines: National Accounts, responsible for enterprise customer acquisition, and Local Field Sales,
responsible for project-based revenue generation and customer growth across IronSite's branch network.
Reporting directly to the Vice President of Sales, the Senior Director of Field Sales will assume responsibility
for approximately twenty field sales professionals spanning Southern California, the Pacific Northwest, and the
South / Denver-Texas region.

More importantly, this leader will oversee the commercial engine responsible for
approximately 60% of IronSite's revenue and 60% of EBITDA—representing the company's largest, healthiest,
and highest-margin business. Success will require significantly more than sales management. This executive
will build the commercial operating system that defines how IronSite sells locally by implementing
standardized forecasting, CRM discipline, coaching methodologies, pipeline management, pricing rigor, sales
cadence, recurring revenue strategies, and talent development across multiple operating companies and
geographic markets.

As IronSite continues to expand through both organic growth and strategic acquisitions, this position offers
exceptional long-term career progression. Over time, the organization is expected to evolve toward multiple
Regional Sales Directors reporting into this role, creating a clear pathway for increased leadership
responsibility while shaping the commercial infrastructure of one of North America's fastest-growing security
platforms.

MISSION CRITICAL OBJECTIVES
• Develop a comprehensive understanding of IronSite's operating companies, customer base,
commercial strategy, and organizational culture while establishing credibility and trusted
relationships with executive leadership, regional teams, operating company leaders, and key
customers.
• Successfully implement one standardized local sales operating system—including CRM discipline,
forecasting methodology, pipeline management, KPI reporting, sales cadence, and coaching
processes—across all operating companies.
• Improve forecast accuracy, pipeline quality, gross profit performance, and commercial visibility
through disciplined sales management and data-driven decision-making.
• Increase recurring service and preventative maintenance attachment rates while strengthening
customer lifecycle management and expanding the value of IronSite's installed base.
• Build a high-performance field sales organization characterized by strong coaching, leadership
development, accountability, and measurable year-over-year commercial growth while enabling
National Accounts leadership to focus exclusively on enterprise customer acquisition.