Sr Marketing Automation Specialist
About the Opportunity:
We are seeking a detail-oriented Marketo Data Strategy Specialist to help improve the quality, governance, reporting, and operational efficiency of Marketing Automation data (Marketo).
Working alongside Marketing Automation Partners and technical teams, this role focuses on reporting, dashboards, segmentation, campaign data, enablement, and continuous process improvement.
What You'll Get to Do:
Reporting & Analytics
Partner with marketing stakeholders and leaders to identify business needs, translate requirements, and design scalable marketing automation solutions
Act as a trusted advisor to marketing teams on campaign strategy, lifecycle design, and automation best practices
Build and maintain Marketo reporting templates and dashboards.
Develop standardized operational reporting.
Support Marketo campaign performance reporting.
Analyze trends and recommend improvements.
Data Operations
Execute data processing requests (i.e. list uploads).
Support Marketo segmentation and audience creation.
Validate campaign and Salesforce data quality
Monitor data quality and governance.
Enablement
Create reporting documentation and user guides.
Develop reusable reporting templates.
Train marketers on reporting best practices.
Improve reporting self-service capabilities.
Process Improvement
Identify opportunities to simplify reporting workflows.
Improve operational efficiency through standardization.
Support AI-enabled reporting initiatives.
Assist with governance documentation.
What’s in it for you:
Be part of a growing, supportive team, with the ability to work with members across the entire marketing team
Encouragement to be the best version of yourself at and away from work:
Support for your total well-being through our Live Well, Work Well programs targeting all aspects of your life
Giving where you’re living: volunteer days, Dayforce sponsored events, and our very own charity, Dayforce Cares
Opportunities to fuel your career growth through numerous internal programs
Skills & Experience we value:
1–3 years of Adobe Engage (Marketo) experience
Salesforce experience
Excel
Reporting & dashboards
Data quality
Segmentation
Strong analytical mindset
Excellent documentation skills
Comfortable supporting EST working hours
What Would Make You Stand Out:
Marketo Certified Expert
Salesforce experience
SQL
Power BI / AI reporting tools
Experience with marketing analytics and data visualization
Experience with project management tools (Asana, Smartsheet, Monday, etc.)