Sr. Marketing Manager

BELFOR Franchise Group (BFG) is seeking a Sr. Manager of Marketing to provide hands-on, on-site leadership to our marketing team at headquarters in Ann Arbor, MI. Reporting directly to Senior Vice President of Marketing, this leader will initially drive our selected external digital agency through a comprehensive overhaul of all brand consumer-facing websites, subsequently transitioning into long-term web strategy, digital optimization, and team development across our brand portfolio.

Key Responsibilities

Digital Agency Management & Web Overhaul (Immediate Priority)

• Serve as the primary liaison and accountability lead for the external digital agency selected to redesign and update all consumer-facing websites across BFG brands.

• Manage project timelines, agency deliverables, tech integration, and budget adherence from kickoff through launch.

• Ensure updated digital platforms deliver optimal user experience (UX), reflect distinct brand identities, and maximize lead generation for franchise owners.

Ongoing Digital Strategy & Web Improvement

• Lead the continuous maintenance, enhancement, and conversion rate optimization (CRO) of all brand websites post-launch.

• Leverage analytics, SEO, and consumer insights to continually refine web performance and drive customer acquisition.

• Work closely with Brand Leadership to align web features with brand-specific operational priorities.

On-Site Leadership & Collaboration

• Provide daily on-site mentorship, workflow management, and professional development for the Ann Arbor marketing staff.

• Partner closely with key functional department leaders to integrate digital campaigns with broader operational and sales strategies.

• Establish marketing KPIs, track ROI on campaigns, and report regularly on digital performance metrics.

Qualifications & Requirements

• Location: Full-time, on-site presence required in Ann Arbor, MI.

• Education: Bachelor’s Degree in Marketing, Business Administration or a related field

• Experience: 8+ years of marketing leadership experience, with proven success overseeing large-scale website development projects, agency relationships, and multi-brand/franchise marketing systems.

• Technical Expertise: Deep knowledge of digital marketing, web development management, project management, SEO, analytics, and CRM/lead-generation flows.

• Strategic Thinking: Problem solving ability with a focus on achieving measurable results

• Leadership: Demonstrated ability to manage, inspire, and hold accountable an in-person marketing team while working collaboratively with executive leadership.