SVP Hospitality Sales

SONIFI is known around the world as the best guest technology provider in hospitality, and it’s all because of the people behind the technology. For more than 45 years, SONIFI has been where employees thrive on collaboration and curiosity, helping hotels solve challenges with patented innovations that shape technology experiences for staff, guests, and the best companies in the industry. For the next step in your career, it’s time to set a new standard with SONIFI.
We’re looking for a Senior Vice President of Hospitality Sales to be a pivotal force in driving SONIFI’s continued success and growth within the hospitality market. This executive leadership role will drive company growth and sales strategy execution, expand our market presence, acquire new customers, strengthen key client relationships, and drive retention and upgrades. The SVP will oversee all sales functions, including business development, account management, sales operations, and customer success, leading an organization of ~40 employees while continuously improving the sales function through its people, processes, tools, technology, and data.

What you’ll do
You’ll lead SONIFI’s Hospitality Sales organization with responsibility for defining strategic direction and achieving the revenue and growth goals established by the board and executive team. You’ll have significant autonomy in determining how to manage the team and allocated resources while building collaborative relationships across SONIFI to align sales strategy with broader company objectives.

Develop and implement a comprehensive sales strategy to achieve revenue goals and market share targets, primarily across North America and select international territories. Set clear objectives, identify key market opportunities, and develop tailored approaches to penetrate and expand within targeted regions while ensuring sales strategy remains aligned with SONIFI’s overall vision, goals, and business objectives.
Lead, mentor, inspire, and develop a high-performing sales organization of ~40 employees. Foster excellence, accountability, engagement, and continuous improvement through effective leadership and coaching; enhance team skills and performance; recognize and provide feedback to employees; and create a positive, collaborative, inclusive, results-oriented environment that motivates team members to achieve their full potential while promoting integrity, ethical behavior, diversity, and innovation.
Establish and maintain strategic relationships with major hotel brands, management and ownership groups, independent operators, and industry partners to drive growth and retention. Expand SONIFI’s presence by acquiring new customers, nurturing key client relationships, driving retention and upgrades, and pursuing opportunities in adjacent markets, including senior living.
Collaborate closely with Marketing, Product Development, Operations, Support, and other cross-functional teams to integrate sales strategies with overall business goals and drive cohesive execution. Partner with Operations to ensure an exceptional customer experience throughout the sales and service delivery process while maintaining high levels of customer satisfaction.
Closely understand and track hospitality market trends, competitor activity, customer needs, challenges, and emerging opportunities. Apply deep industry knowledge and intellectual curiosity to identify opportunities for growth and innovation, strengthen SONIFI’s competitive position, and help ensure sales strategies remain responsive to the market.
Drive continuous improvement across the sales function by leveraging data, technology, analytics, processes, and tools to improve performance and efficiency. Implement best practices, streamline workflows, and oversee the development and implementation of sales performance metrics and analytics, using data-driven insights to improve sales effectiveness and drive revenue growth.
Oversee sales operations, including pipeline management, forecasting, department budget, incentive plans, sales analytics, resource allocation, and performance measurement. Ensure activities are coordinated, resources are effectively allocated, and performance metrics are rigorously monitored to support informed decision-making and achievement of sales targets. Manage the sales department budget to ensure efficient use of resources.
Develop and implement customer retention strategies that foster long-term loyalty and repeat business while balancing the needs of SONIFI and its customers. Apply strong business and financial judgment when evaluating alternatives, resolving issues, and making recommendations, maintaining positive business relationships throughout the process.
Represent SONIFI at industry events, conferences, and trade shows as a visible ambassador and "face of the company." Engage with industry leaders, customers, prospects, and partners to strengthen SONIFI’s visibility and reputation, build brand awareness, and create new business opportunities.
Ensure sales activities comply with company policies, industry regulations, and ethical standards. Uphold high standards of integrity and professionalism across the sales organization and ensure sales practices are conducted ethically.

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field. An MBA is preferred.
15+ years of progressive leadership experience in enterprise technology sales, with a strong preference for experience within the hospitality or adjacent sectors. Deep understanding of the hospitality industry, including key trends, challenges, and opportunities, is important in this role.
Proven ability to develop and execute successful sales strategies that drive revenue growth, along with the ability to think both strategically and creatively to drive business success. You’ll need a demonstrated ability to think and execute strategically for long-term success and a track record of driving transformation while achieving concrete results.
Exceptional leadership and team-management skills with a track record of building and leading successful, high-performing sales teams. You must be able to assess needs, present creative solutions, develop action plans, execute for results, motivate others, and adapt to changing business needs and priorities.
Strong business acumen and financial management skills, with the judgment to make sound business decisions. The role requires the ability to evaluate alternatives from both business and financial perspectives, balance customer and company needs, and select effective solutions based on knowledge and experience.
Strong and effective negotiation skills with the ability to close high-value deals. Excellent communication and interpersonal skills are required, including the ability to establish credibility, build strong collaborative relationships with internal and external stakeholders, persuade and negotiate effectively, handle difficult conversations, and communicate clearly with employees and leaders at all levels.
A demonstrated commitment to working with integrity and respect for internal and external customers, maintaining professionalism and positive business relationships even when navigating complex issues or competing priorities.
Prior experience with Salesforce CRM or an equivalent platform and other sales automation tools, with the ability to leverage technology, analytics, and sales data to improve sales execution and decision-making. A strong curiosity to drive efficiencies, especially with the use of generative AI tools, is critical.
Ability to manage multiple priorities, plan and organize work across multiple initiatives, work effectively under time pressure, and meet deadlines despite frequent interruptions. This executive role operates with little or no direct supervision and requires the ability to independently set and revise priorities to meet deadlines, contractual obligations, and management requests.
Ability and willingness to travel frequently to customer sites and industry events to meet with clients, support sales initiatives, represent SONIFI, and maintain an active presence within the hospitality industry.

Together, we can build your future!
Generally starting at $200,000 - $300,000 annually with incentive. The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, location, experience, education, specialty, and training. This pay scale is not a promise of a particular wage. This position is also eligible for PTO, holidays, health, dental, vision, retirement plans, pet insurance, on-demand pay, and a variety of other benefits.
SONIFI and SONIFI Health are proud to be an Equal Opportunity Employer. All qualified applicants will be considered regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
If you require assistance with the online application due to a disability, please contact Human Resources at 605-988-1000.
SONIFI participates in E-Verify to confirm authorization to work in the United States.

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