SVP of Sales

About HealthCentral

HealthCentral is a personalized health experience company at the intersection of media, technology, community, and culture. Through trusted brands including HealthCentral, MedCentral, Oncology News Central, Patient Power, TheBody, and Drops, we connect millions of consumers, caregivers, healthcare professionals, and industry partners with credible health information and innovative engagement solutions.

As we continue transforming into a technology-enabled healthcare platforms company, we are seeking an experienced Senior Vice President of Sales to lead our commercial organization through its next phase of growth.

At HealthCentral, we are redefining how people discover, understand, and engage with health information. As Senior Vice President of Sales, you'll play a pivotal role in shaping the company's commercial strategy while leading a talented team focused on delivering innovative solutions to healthcare organizations, pharmaceutical companies, and millions of people seeking trusted health experiences.

You'll have the opportunity to influence company strategy, build scalable commercial capabilities, and help accelerate HealthCentral's next phase of growth in an evolving healthcare landscape.

Position Summary

The Senior Vice President of Sales will serve as the executive leader responsible for developing and executing HealthCentral's enterprise sales strategy while building a high-performing, accountable, and customer-focused sales organization. Reporting directly to the Chief Executive Officer, this leader will drive revenue growth across HealthCentral's portfolio of media, influencer marketing, content, social, community, and technology solutions.

This executive will partner closely with Marketing, Product, Content, Client Success, Finance, and Operations to develop scalable go-to-market strategies, strengthen client relationships, expand strategic partnerships, and position HealthCentral as a leading healthcare engagement partner.

The ideal candidate is an accomplished commercial leader with deep experience selling integrated marketing, media, healthcare communications, digital health, or technology solutions into pharmaceutical, biotech, healthcare, and agency clients.

Responsibilities

Commercial Leadership

• Develop and execute HealthCentral's enterprise sales strategy aligned with company growth objectives.
• Own overall revenue performance, pipeline generation, forecasting, and quota attainment.
• Identify new market opportunities, emerging revenue streams, and strategic partnerships.
• Lead annual sales planning, territory design, account strategy, and revenue forecasting.
• Establish KPIs and performance metrics that drive accountability across the sales organization

Sales Process Development

• Rebuild the CRM to reflect HealthCentral’s evolving commercial strategy, supporting legacy media, Drops, Medfluencers, and future product offerings.
• Design and enforce a standardized, stage-gated sales process across the organization to improve pipeline quality, forecasting accuracy, and win rates.
• Establish a disciplined account planning methodology, including account mapping, stakeholder identification, brand objectives, whitespace analysis, and strategic attack plans.
• Create consistent opportunity qualification, solution design, proposal development, and deal review processes to ensure every opportunity advances with rigor.
• Define sales playbooks, pipeline governance, and KPI dashboards that drive accountability and continuous process improvement.

Team Leadership

• Recruit, develop, and retain a high-performing sales organization.
• Coach leaders and individual contributors through consistent performance management and professional development.
• Foster a culture centered on collaboration, accountability, customer success, and continuous improvement.
• Build scalable sales processes and career development pathways.

Strategic Sales

• Personally lead executive-level relationships with key pharmaceutical manufacturers, healthcare organizations, agencies, and strategic accounts.
• Support complex enterprise negotiations and high-value opportunities.
• Expand existing client relationships while driving new logo acquisition.
• Identify opportunities to cross-sell integrated solutions across HealthCentral's portfolio.

Cross-Functional Partnership

• Collaborate with Product, Marketing, Editorial, Client Success, Finance, and Operations to ensure commercial alignment.
• Partner with Product leadership to shape future offerings based on customer insights.
• Work closely with Marketing to optimize lead generation and brand positioning.
• Partner with Client Success to maximize renewals, customer satisfaction, and long-term account growth.

Operational Excellence

• Improve sales processes, forecasting accuracy, CRM utilization, and reporting.
• Implement data-driven decision-making throughout the sales organization.
• Evaluate organizational structure, compensation plans, and incentive programs to maximize performance.
• Ensure disciplined pipeline management and forecast accuracy.