Team Leader - Business Development, FnB

This role exists to build and own the growth strategy for the Coffee & Milktea category — the two subcategories contributing the highest MAU to MoMo's FnB business by designing solutions that combine payment gateway and MKT solutions tailored to each partner segment, while directing merchant priorities for the BD staff running day-to-day execution, in order to maximize MAU, GMV and the long-term partnership value of these two categories on the MoMo platform.

Mô tả công việc

• Category Strategy & Market Intelligence: analyze the F&B market, payment gateway competitors and partner segment needs, translating insights into the "Coffee & Milktea Category Playbook" — so the team has a consistent set of priorities for the next 6–12 months.

• Solution Design: design solution packages that combine payment gateway (QR, EDC, POS integration) and MKT solutions (CRM, Miniapp, Voucher/Funding) tailored to each segment — to raise conversion rate and partnership value with key chains.

• Category Performance Ownership: track GMV, MAU, MAU VTS and Voucher funding for the category and issue regular forecasts — to ensure Coffee & Milktea meets or exceeds the FnB team's overall targets.

• Merchant BD Direction: set merchant priorities, targets and playbook guidance for the 2 Senior BDs directly running Coffee & Milktea merchants (a dotted-line relationship, not people management) — to optimize resource allocation and speed up deal closing across the category.

• Cross-functional & Stakeholder Management: work with Product, Marketing, Tech and directly with senior leadership at major chains — to deliver integrated solutions instead of selling piecemeal, shortening time-to-market.

Yêu cầu công việc

Knowledge / Skills

• Category-level strategic thinking: able to build market mapping, playbooks and industry analysis, not just manage individual merchants.
• Payment & MKT solution literacy: understands payment gateways/fintech and MKT solutions (CRM, loyalty, voucher, miniapp).
• Influence without authority: negotiates and drives direction for other BD staff despite having no direct management authority.
• Data-driven analysis: uses data to inform decisions and presents persuasively to management and C-level partners.

Working Style & Personality

• Customer-centric operator: regularly meets in person with chain owners/operations leads of Coffee & Milktea partners, not just working through reports.
• Ownership mindset: proactively takes responsibility for category results, leads through influence rather than title.
• Curious & fast learner: adapts quickly to the constantly changing F&B market, proactively seeks better solutions.
• Resilient under pressure, fast and accurate: handles Coffee & Milktea's high merchant volume and fast deal pace without compromising decision quality.

Education & Experience

• Minimum 2–3 years of BD/Account Management experience in fintech, payment, or F&B (flexible based on actual capability).
• Bachelor's degree in Business, Economics, or a related field.
• Experience working with Coffee/Milktea chains in Vietnam is a plus, not required.