Tech Lead – WooCommerce / WordPress Development
Summary
Leads a WooCommerce/WordPress team to design, build, and maintain scalable e-commerce platforms for international cosmetic markets, balancing technical leadership with hands-on development.
We are looking for a hands-on Tech Lead to guide our client's WooCommerce and WordPress development team.
This role combines technical leadership, architecture ownership, delivery planning, developer mentoring, and hands-on development. The ideal candidate has strong PHP, WordPress, and WooCommerce expertise, practical experience leading development teams, and the ability to balance business needs, technical quality, and delivery timelines. E-commerce domain.
Key Responsibilities
Technical Leadership & Architecture
Approximately one-third of this role will focus on technical decisions and architecture design.
Own key technical decisions for our WordPress and WooCommerce platforms.
Design scalable, maintainable, and secure architecture for e-commerce websites serving international cosmetic markets.
Evaluate technical trade-offs and recommend practical solutions aligned with business goals.
Define engineering standards, development workflows, and best practices.
Improve platform performance, security, stability, and maintainability.
Guide technical direction for integrations, custom plugins, themes, checkout flows, product catalog features, and third-party services.
Delivery Planning & Team Enablement
Approximately one-third of this role will focus on helping PMs plan work, prioritize tasks, estimate effort, and mentor developers.
Work closely with Product Managers to break down business requirements into clear technical tasks.
Support task prioritization by providing technical input, effort estimates, risk assessments, and dependency analysis.
Help plan development milestones, release scopes, and delivery timelines.
Mentor developers through technical guidance, pairing, and constructive feedback.
Support team productivity by removing technical blockers and improving development processes.
Collaborate with QAs, web admins, and PMs to ensure smooth delivery and operational quality.
Hands-on Development & Code Quality
Approximately one-third of this role will focus on coding, critical issue resolution, code reviews, and improving internal quality.
Develop critical features and complex WooCommerce / WordPress functionality.
Lead root cause analysis for critical production issues and drive long-term fixes.
Review code regularly to ensure quality, maintainability, performance, and security.
Improve internal code quality, technical debt, testability, documentation, and development standards.
Build and maintain custom plugins, themes, APIs, integrations, and backend workflows.
Ensure releases are stable, well-tested, and aligned with agreed engineering practices.
Required Qualifications
Strong professional experience with PHP, WordPress, and WooCommerce development.
Proven experience leading or mentoring developers in a production development environment.
Deep understanding of WordPress hooks, filters, plugin architecture, theme development, and WooCommerce customization.
Experience building or maintaining custom WooCommerce features, checkout flows, product catalog logic, payment/shipping integrations, or order management workflows.
Strong ability to estimate technical effort, identify risks, and translate business requirements into technical implementation plans.
Solid understanding of software architecture, code quality, performance optimization, security best practices, and maintainability.
Experience with debugging, root cause analysis, and production issue resolution.
Comfortable reviewing code and setting engineering standards.
Experience working in Scrum, Agile, or iterative delivery environments, with practical knowledge of TDD, automated testing, or test-driven engineering practices.
Good communication skills with both technical and non-technical stakeholders.
Ability to work effectively as a full-time contractor in a retainer-based engagement model.
Preferred Qualifications
AI-related experience is strongly preferred, including using AI tools to improve development workflows, code quality, QA, automation, documentation, or productivity.
Experience with AI-assisted coding tools, AI-powered testing, workflow automation, prompt engineering, or integrating AI features into web products.
Experience with international or multi-market e-commerce platforms.
Experience with cosmetic, beauty, retail, or consumer product websites.
Familiarity with multilingual, multicurrency, regional pricing, tax, shipping, and compliance requirements.
Experience with REST APIs, third-party integrations, CRM, ERP, inventory, marketing automation, or analytics tools.
Experience with performance optimization for high-traffic WooCommerce websites.
Familiarity with CI/CD, Git workflows, staging environments, automated testing, and deployment processes.
Knowledge of frontend technologies such as JavaScript, HTML, CSS, React, or modern WordPress block development.
Experience managing part-time freelancers or external development resources.
We offer:
- Long-term contract
- 100% Remote position