TENA Marketing Activation Manager
Here is the Job Description:
Executes marketing plans according to brief from BMs across Brands and Channels
Is briefed by local BMs on marketing plans objectives, recommended touch points and A&P. In charge of media plan creation, execution and KPI follow up.
Supports sufficiency and accuracy of A&P allocation. Drives constructive dialogue with BM if A&P allocated is not sufficient based on Fewer, Bigger, Better approach
BTB, BTC and BTBTC marketing and media expert across Health and Medical channels
Provides channels and customers insights to local BMs
Partners with sales for synchronization of sales and marketing activities and execution at customers POS
Drives, together with sales, a full digital funnel approach and improves sales & marketing productivity, fully leveraging DME and CRM for scalable digital activities.
Drives customer education in line with global guidance and leveraging globally produced material (where applicable)
Drives marketing operation and sales support (where applicable e.g. sampling, POS production, website translation)
Manages and secures personal development of team members (where applicable)
Leadership Skills:
Leading Self:
- Customer Focus
- Persuades
- Decision Quality
- Action Oriented
- Demonstrates Self-Awareness
- Being Resilient
- Nimble Learning
- Interpersonal Savvy
- Self-Development
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us