【TPD1601】Product Manager (CRM)

【職位願景】
主導 SHOPLINE 會員溝通渠道、行銷自動化、會員數據應用與會員經營產品的策略與執行，協助商家深化顧客關係，提升顧客留存與終身價值。

【核心職責】

• 會員溝通渠道：規劃 LINE、Email、SMS、App 推播等渠道的產品能力，讓商家在合適的渠道與會員互動。
• 行銷自動化：規劃自動化旅程、觸發式訊息與再行銷功能，讓商家依會員行為精準觸及顧客。
• 會員數據分析與應用：透過跨團隊協作，將 RFM、會員輪廓等分析結果應用於產品功能，協助商家制定經營策略。
• 會員經營產品規劃：迭代會員等級、點數/購物金、會員分群等功能，提升顧客留存與回購。
• 需求撰寫與跨部門協同：撰寫清晰的產品需求文件，與業務、工程、設計及其他產品團隊協作，排定優先級並確保交付品質。
• 趨勢追蹤與指標分析：關注產業趨勢與平台政策變化；追蹤註冊成功率、會員活躍度、回購率、訊息點擊率、自動化活動轉換率等指標，驅動功能迭代。

【必備條件】

• 理解 LINE、Email、SMS 等會員溝通渠道及行銷自動化的運作與應用。
• 具備會員數據分析與應用能力，能將洞察轉化為產品需求。
• 3 年以上工作經驗，大學以上學歷。
• 中英文溝通能力優異，具結構化思維與技術文件撰寫能力。
• 具備多工處理與優先排序能力，對任務有高度 ownership。

【加分條件】

• 有會員溝通渠道或行銷自動化工具（MA、CDP）的規劃或串接經驗。
• 有會員經營產品（會員制度、點數/購物金、會員分群）規劃經驗。
• 熟悉 SQL 或 BI 報表等數據分析工具。
• 有電商或 SaaS 產品經驗。

【Role Mission】
Lead strategy and execution for SHOPLINE’s member communication channels, marketing automation, member data application, and membership products, helping merchants deepen customer relationships and improve retention and lifetime value.

【Core Responsibilities】

• Member Communication Channels: Plan product capabilities for channels such as LINE, email, SMS, and app push, so merchants can engage members on the right channel.
• Marketing Automation: Plan automated journeys, triggered messages, and re-engagement features so merchants can reach customers based on member behavior.
• Member Data Analytics & Application: Work across teams to apply insights such as RFM analysis and member profiles to product features, helping merchants shape their CRM strategy.
• Membership Product Planning: Iterate on membership tiers, loyalty points/store credit, and member segmentation to improve retention and repeat purchases.
• Requirements & Collaboration: Write clear PRDs and work with business, engineering, design, and other product teams to prioritize and ensure quality delivery.
• Trends & Metrics: Track industry trends and platform policy changes; monitor metrics such as registration success rate, member activity, repeat purchase rate, message click-through rate, and automation conversion to drive iteration.

【Required Qualifications】

• Understanding of member communication channels (e.g. LINE, email, SMS) and marketing automation.
• Strong ability to analyze and apply member data, turning insights into product requirements.
• 3+ years of work experience, bachelor’s degree or above.
• Excellent English and Mandarin communication, structured thinking, and strong technical writing skills.
• Ability to manage multiple work streams, prioritize effectively, and take strong ownership.

【Nice to Have】

• Experience planning or integrating communication channels or marketing automation tools (MA, CDP).
• Experience planning membership products (membership programs, loyalty points/store credit, member segmentation).
• Familiarity with data analysis tools such as SQL or BI dashboards.
• Experience with e-commerce or SaaS products.