Trade Marketing Manager - FMCG

Role Overview:

We are seeking a high-potential Trade Marketing Manager to join our dynamic team in Mumbai and Kolkata. In this role, you will act as the critical bridge between our brand strategy and retail execution, ensuring our products achieve maximum visibility and shelf-share. You will work closely with cross-functional teams, including Sales, Brand Marketing, and Supply Chain, to design and deploy winning trade programs. By translating consumer insights into actionable retail strategies, you will directly influence our market penetration, drive volume growth, and strengthen our competitive positioning within the fast-paced FMCG landscape.

Key Responsibilities:

- Design and execute comprehensive trade promotion calendars to drive off-take and increase brand visibility across general and modern trade channels.

- Develop robust Go-To-Market strategies for new product launches, ensuring seamless distribution and effective shelf-level communication.

- Collaborate with the sales leadership team to analyze regional performance data, identifying opportunities to optimize trade spend and improve ROI.

- Manage the end-to-end lifecycle of point-of-sale materials, from conceptualization to deployment, to ensure consistent brand messaging at the point of purchase.

- Monitor competitor activities and market trends to proactively adjust trade schemes and maintain our market share in key territories.

Required Skillset:

- Proven ability to translate complex market data into strategic trade initiatives that drive measurable sales growth.

- Strong interpersonal skills to effectively influence internal stakeholders and build collaborative relationships with regional sales teams.

- Exceptional analytical mindset to manage trade budgets, track promotion effectiveness, and report on key performance indicators.

- Demonstrated experience within the FMCG industry, specifically managing trade marketing operations for consumer-facing brands.

- Ability to thrive in an on-site work environment, maintaining high levels of coordination across our Mumbai and Kolkata hubs.

- Candidates must be from the 2024 batch with 1 - 6 years of relevant professional experience in trade marketing or brand activation.