UI UX Associate Specialist (60356)
Summary
Despite the UI/UX title, this is a hands-on email marketing production role at AAA Northeast: the specialist executes email campaigns end to end — building HTML templates, running sends, quality and A/B testing, maintaining the database for CAN-Spam compliance, and analyzing performance — using Adobe Journey Optimizer, Adobe Campaign, and Jira.
What you will do:
In this role, you will collaborate with strategic partners to create and manage the production and launch of content and product using best-in-class industry tools.
In the role you will:
· Perform the execution of email sends, quality testing, A/B testing development and optimization, routine database maintenance, data entry, and data analysis.
· Work with marketing partners to execute email strategy and to create an overall strategic approach to email marketing based on industry best practices, while managing the day-to-day email marketing needs of the business lines.
· Effectively analyze campaign results and distill into recommendations that focus on optimizing email performance based on business line goals.
· Develop/create HTML email templates, testing template enhancements or changes as needed.
· Create and update Process Documentation and SOPs based on evolving business needs, technological enhancements and industry best practices.
· Maintain and update email database in accordance with CAN-Spam regulations and Club practices.
· Execute and send emails to subscribers.
· Coordinate content for email sends via Club software solutions, currently, Atlassian Jira, Adobe Journey Optimizer, and Adobe Campaign.
· Ensure all SLAs and other departmental deadlines are met.