UI/UX Lead

Softsich is an international product tech company that develops scalable B2B digital platforms. We’re on the lookout for an experienced UI/UX Lead who’s ready to grow with us, strengthen our UX direction, and develop a team of designers.
You’ll combine design delivery with a continuous focus on improving the user experience — exploring user behavior, identifying opportunities, and taking UX initiatives from discovery to implementation and validation. We’re looking for someone who brings strong product thinking, a clear UX vision, and the initiative to uncover problems and drive improvements.

Your key responsibilities will include:

• Shaping and evolving the UX vision in close collaboration with the Head of Design, aligning priorities and contributing to the development of the design function.
• Leading design delivery and maintaining the quality of the team’s work.
• Proactively identifying UX problems and opportunities across user flows and customer journeys.
• Analyzing user behavior, funnels, drop-offs, and product metrics to inform design decisions.
• Combining UX research, customer feedback, support insights, and competitive analysis to define problems and formulate evidence-based hypotheses.
• Working with the team to design and validate solutions, leading key UX initiatives from discovery through implementation.
• Evaluating the impact of changes after release and using findings to guide further improvements.
• Introducing new interaction approaches and product improvements that address user needs.
• Developing UX thinking within the team through mentoring, regular 1:1s, and constructive feedback.
• Supporting designers with complex product challenges and helping them grow.
• Collaborating with Product, Development, Analytics, Customer Support, and other stakeholders to align and implement UX solutions.
• Partnering with the Team Lead Graphic Design to maintain visual consistency and a shared approach where product experience and brand intersect.

It’s a match if you have:

• Experience as a UI/UX Lead, Lead Product Designer, or Senior Product Designer with leadership responsibilities.
• Strong expertise in UX and product design, with an understanding of the full UX cycle: research, problem discovery, hypothesis development, solution design, implementation, and validation.
• Experience using UX analytics and behavioral data, including funnels, drop-offs, heatmaps, session recordings, and product metrics.
• The ability to combine quantitative and qualitative insights to support decisions.
• Experience conducting or coordinating UX research.
• Strong product thinking and the ability to design end-to-end user flows and customer journeys.
• The ability to define, communicate, and advocate for a clear UX vision.
• Experience in people management, mentoring, and designer development.
• Strong collaboration skills and the ability to build constructive relationships with cross-functional stakeholders.
• A high level of ownership, autonomy, and initiative, with the ability to take ideas through to implementation and measurable outcomes.
• An open, respectful, and constructive communication style.

Nice to have:

• Experience in high-frequency digital products.
• Hands-on experience with Hotjar, Amplitude, Mixpanel, Google Analytics, or similar tools.
• Experience with A/B testing and product experimentation.
• Experience working on large-scale products with complex conversion funnels.
• Experience establishing UX research or analytics processes.
• Experience working across multiple products or brands.
• A strong interest in emerging interaction patterns, AI, and product innovation.

We offer:

• Flexible schedule and remote format or an office in Kyiv / Warsaw — you choose.
• 20 paid vacation days, sick leave, maternity leave, and health insurance (for Ukraine- and Poland-based teammates; other locations in progress).
• A supportive, friendly team where knowledge-sharing is part of the culture.
• Coverage for professional events and learning.
• Birthday greetings, team buildings, and warm human connection beyond work.
• Zero joules of energy to the aggressor state, its affiliated businesses, or partners.

Send over your CV now — we’d love to get to know you better!