User Acquisition Lead
Summary
Leads paid user acquisition for a fintech wallet app, running campaigns across ad platforms, crypto networks, and influencers while optimizing CAC, ROAS, and LTV.
- Own paid acquisition strategy and budget across channels: ad platforms, mobile and crypto ad networks, affiliate / CPA.
- Build, launch, and optimize campaigns personally, not only brief agencies.
- Own the numbers: CAC, ROAS, cost per funded account, retention and LTV by channel and market. Cut low-quality traffic, scale what converts.
- Build and lead local market managers, and hold the quality bar across geos.
- Work with product, analytics, and creative to improve the funnel to funded account and close attribution gaps.
- Performance / UA experience in fintech: investment or trading platforms, neobanks, cards.
- Genuine hands-on operator across the major ad platforms, no middle layer.
- Led distributed or local teams across markets.
- Strong on attribution, cohorts, and unit economics (CAC, LTV, ROAS).
- Crypto experience a plus. At minimum you use crypto yourself and understand the customer.
- Our business is growing at an exponential scale.
- Non-bureaucratic management that focuses on results.
- Regular performance reviews to assess your progress.
- Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
- Compensation for medical expenses.
- Provision of necessary equipment.
- Employees get access to the most advanced AI models via mira.tg.
- 20 working days of paid vacation annually.
- 11 days off per year.
- 14 days of paid sick leave to support your health and recovery when needed.
- Access to internal conferences, English courses and corporate events.