VAS And Accessory Section Head

Description

Lead the VAS & accessories business line, including product selection, procurement, pricing, installation quality, revenue planning, and coordination with workshops and sales teams.

Ensure strong commercial growth of accessories sales and value-added services with high customer satisfaction and return on investment.

Key responsibilities:

• Develop annual business plan and revenue targets for accessories & VAS.
• Select product ranges (safety, lifestyle, protection, tech upgrades, etc.) based on customer and market demand.
• Work with procurement & suppliers on pricing, contracts, and commercial terms.
• Manage stock planning, sales mix, monthly product performance, and slow-moving action plans.
• Create installation SOPs and train service advisors/technicians on fitment quality.
• Improve service center displays, visual merchandising, and sales conversion funnels.
• Coordinate marketing campaigns, bundles, promotions, and seasonal offers.
• Report revenue vs target, margins, attach rate %, branch performance, and ROI.

Requirements

KPIs:

• Monthly revenue & margin target achievement.
• Attach rate % (accessories sold per vehicle / per RO).
• Installation quality score & repeat job percentage.
• Slow-moving stock reduction & product mix performance.
• Supplier delivery & product availability rate.

Product knowledge, pricing, forecasting, vendor negotiation, sales planning, merchandising, KPI reporting with automotive sales experience 3-5 years.