Vice President, Analytics

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE: Vice President, Analytics

DEPARTMENT: Analytics

REPORTS TO: Chief Analytics Officer

MAJOR PURPOSE:

We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.

MAJOR RESPONSIBILITIES:

• Strategic Leadership: Develop and execute the company's analytics strategy, aligning with overall business objectives. Champion a data-driven culture throughout the organization.
• Team Management: Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
• Media Analytics: Oversee all aspects of media analytics, including:
  • Linear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends.
  • CTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content performance.
  • Display, Social, and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.
• Web Analytics & Implementation:
  • Manage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.
  • Oversee team that provide architecture and website implementation support for clients
• Advanced Analytics & Modeling:
  • Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.
  • Lead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.
  • Engineering oversight to ensure media data delivery is accurate and useful
• Cross-Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.
• Data Governance & Technology: Champion best practices for data governance, quality, and privacy. Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities.
  • Net Conversion has its own propriety data platform, Conversionomics, which the Advanced Analytics team uses daily
  • It is expected that your team will provide feedback and ideation for features that will support the team’s access to insights and accurate data delivery