Vice President of Studio Operations

Business & Financial Leadership

• Own full P&L responsibility for the North America studio fleet, including revenue, payroll, expense management, and profitability
• Drive comp growth, productivity, and contribution through disciplined performance management and strong operational rhythms
• Set and own the operational strategy for all studios, translating company vision into executable programs across the North American studios
• Drive top-line revenue and bottom-line profitability across all markets, including membership growth, client retention, package and retail sales, and new studio performance
• Establish clear performance expectations, KPIs, and accountability mechanisms across the field organization
• Identify risks and opportunities across regions, proactively adjusting strategies to deliver financial targets

Field Leadership & Organizational Effectiveness

• Lead, coach, and develop Senior Directors responsible for Directors and Area Managers across all regions
• Build a high-performing, engaged, and accountable field leadership structure capable of supporting rapid scale
• Scale leadership systems, communication rhythms, and operational routines to support a larger, more diverse team
• Ensure consistency in execution, communication, and decision-making across all markets
• Design and execute in partnership field leaders with turnaround plans for underperforming markets or studios as needed

Talent Strategy & Bench Development

• Lead the talent pipeline for the studio operations organization — overseeing hiring, succession planning, and development of Directors and senior studio leadership
• Partner with People & Culture to design and execute a regional leadership development strategy that ensures a strong pipeline of future leaders
• Lead regional talent calibration, performance management, and diversity and inclusion efforts in partnership with People & Culture
• Foster an environment of high performance, inclusion, recognition and continuous development — reinforcing leadership behaviors that create strong engagement, low turnover, and high team effectiveness

Studio Performance & Operations

• Drive operational excellence across the fleet, ensuring every studio delivers a consistent, world-class [solidcore] experience
• Continuously refine operational standards and remove friction for studio teams by improving tools, communication, and workflows
• Analyze studio performance data — including client retention, team performance, revenue, and client satisfaction — and lead the organization to act decisively on insights
• Maintain a relentless focus on customer experience, service standards, and brand integrity

Growth & Fleet Strategy

• Lead new studio launch strategy, partnering with Real Estate, Development, Construction and marketing to ensure openings are executed to the highest standard and studios ramp quickly
• Evaluate studio performance, market dynamics, and organizational needs to inform future growth decisions
• Drive multi-year growth plans focused on sales, transaction increases, and long-term value creation
• Ensure the field organization is structured and resourced to support a growing fleet

Cross-Functional Partnership

• Partner closely with Marketing, Analytics, Finance, People & Culture, Real Estate, and Digital to align studio strategies with company priorities
• Serve as a key voice of the studios, bringing field insights into enterprise-level decisions and leadership discussions
• Represent studio operations in executive leadership discussions, board updates, and investor conversations as needed
• Oversee rollout of major company-wide initiatives, ensuring field teams execute consistently and effectively

• 10+ years of progressive leadership experience in multi-unit operations within fitness, retail, hospitality, consumer services, or a similarly fast-paced, customer-centric industry
• Minimum 3–5 years in a VP-level or equivalent executive role with direct oversight of regional or national operations teams, including multi-layered field organizations
• Proven track record of scaling operations in a high-growth or startup environment
• Deep experience with full P&L ownership and financial management across multiple locations or markets
• Demonstrated success building, developing, and retaining high-performing teams across geographically dispersed markets
• Strong merchant mindset with deep understanding of unit-level economics, sales levers, and competitive landscape
• Exceptional strategic thinker with the discipline and willingness to be hands-on when the business demands it
• Proven ability to lead through change — inspiring and holding leaders accountable through transformation
• Outstanding communication, executive presence, and the ability to influence at all levels of the organization
• Genuine passion for fitness, wellness, and the [solidcore] mission
• Willingness to travel up to 50%