Vice President, Product Marketing
ABOUT THIS ROLE
As the Vice President, Product Marketing, you will be the primary architect of LVT’s market authority. This is a high-impact leadership role for a strategist who thrives on the intersection of technical innovation and elite storytelling. You will own our corporate narrative, translating complex AI-driven hardware and software capabilities into compelling value propositions that resonate from the C-suite to the field. Balancing strategic individual contribution with the leadership of a high-performing small team, you will define our market positioning, evolve our pricing strategies, and serve as a vital bridge between Product, Marketing, and Sales.
ROLE RESPONSIBILITIES
Corporate Narrative & Thought Leadership: Own the LVT "story," developing the executive-level messaging and keynotes that position LVT as the undisputed leader in intelligent site technology.
Strategic Pricing & Packaging: Lead the research and execution of sophisticated pricing models that reflect our value delivery and maximize market share.
Sales Influence & Enablement: Build deep trust with Sales leadership, providing the strategic ammunition and market insights required to win complex, high-stakes deals.
Market Intelligence: Conduct deep-dive competitive analysis and market research to identify whitespace opportunities and guide the long-term product roadmap.
Cross-Functional Bridge: Serve as the "voice of the market" to Product teams, ensuring our development cycle is aligned with customer pain points and economic buyers.
Team Leadership: Manage and mentor two Product Marketers, fostering a culture of scrappiness, technical curiosity, and excellence in execution.
Open-Scope Innovation: Identify organizational gaps and "fix what is broken," creating new processes or collateral where none exist to scale our impact.
OUR IDEAL CANDIDATE
Experience: 10+ years in Product Marketing, with significant experience in B2B SaaS, IoT, or complex technical hardware/software environments.
The Executive Communicator: You are a gifted storyteller who is comfortable on a keynote stage or in a boardroom, capable of simplifying the complex into the profound.
The Sales Ally: You understand that Product Marketing exists to fuel revenue; you have a proven track record of influencing sales leaders and changing their perspectives through data and narrative.
Technically Curious: You don’t need to be an engineer, but you are fascinated by how things work—from hardware sensors to Agentic AI—and you enjoy translating that tech into "business-speak."
Strategic & Analytical: You have mastered the art and science of pricing, packaging, and market segmentation.
Scrappy Creator: You aren't looking for a "maintenance" role; you are energized by the opportunity to build a function from the ground up and fix inefficiencies.
Proven Leader: You have experience managing direct reports and know how to empower a team to deliver high-quality work in a fast-paced environment.
COMPENSATION
The beginning annual salary range for this role is $270,900.00 - $316,050.00 USD and is determined by location, job-related experience, and education/training. Your total earning potential is amplified by a bonus structure tied to meeting goals, and you will become an owner from day one through our employee equity program.