VP - Marketing Strategy Manager

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Key Responsibilities

Local Marketing Strategy & Planning

Develop and manage the local marketing strategy aligned to business goals, customer needs, and local market dynamics.
Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.
Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.
Drive local market amplification efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.
Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.
Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.
Build and evolve the local agent strategy to strengthen agent and HLA partnerships and improve funnel performance.
Define target agent segments, value propositions, engagement motions, and marketing tactics that support relationship growth
Manage a team of 3-5 employees.

Product & Program Communications (New + Existing)

Manage ongoing updates to products/programs, including refreshes to value proposition, messaging, processes, and Sales marketing materials.
Collaborate with Product, Legal and Compliance to ensure communications are accurate, approved, and clearly understood.
Monitor adoption and performance; recommend enhancements to improve customer and partner engagement.

Cross-Functional Leadership & Representation

Serve as Marketing representative in cross-functional meetings and forums; communicate key updates, decisions, and timelines.
Partner closely with Product, Legal, and Compliance to align plans, manage risks, and secure approvals.
Ensure marketing activities adhere to all applicable policies and standards, and proactively surface issues and mitigations.

Skills & Capabilities

Strategic development: ability to set direction, define a roadmap, and prioritize initiatives based on impact.
Tactical execution: ability to translate strategy into deliverables, manage timelines, and drive results in-market.
Strong cross-functional collaboration and stakeholder management (including working effectively with Brand, Sales and Legal/Compliance partners).
Clear written and verbal communication, including executive-ready updates and concise program documentation.
Comfort operating across ambiguity; able to create structure, drive decisions, and move work forward.
Analytical orientation: defines success metrics, monitors performance, and uses insights to optimize.

Qualifications (customize as needed)

Bachelor’s degree or equivalent experience.
5+ years of experience in marketing strategy, program management, go-to-market, or related roles (financial services and/or home lending experience preferred).
Experience launching and managing programs that require cross-functional coordination and formal approval processes.
Experience with local/field marketing, partner marketing, or channel marketing is a plus.

Working Style / Competencies (optional add)

Ownership mindset; follows through from idea to launch to optimization.
Strong judgment and risk awareness.
Able to influence without authority and build alignment across diverse partners.

See also