VP of Product
About Aquablu
Aquablu is building the world’s largest adaptive hydration platform. We combine connected hardware, software, and data to change how people drink water: starting at work, and expanding to everywhere people spend their day. We’re live across 16+ countries, backed by leading investors, and scaling fast.
The Role
We’re looking for a VP of Product to lead our product organisation and turn a founder-led product vision into a structured, high-velocity machine and strategy. You’ll own the strategy, the roadmap, the operating rhythm, and design craft across a connected platform: physical devices, mobile apps, cloud, and data working as one experience.
This is a hands-on leadership role. Our CEO is deeply product-minded and owns product vision and taste; your job is to amplify that, give it structure, and ship relentlessly. You’ll thrive here if you like working shoulder-to-shoulder with a founder, moving fast, and building things people actually love.
What You’ll Do
Turn product vision into a structured strategy and a predictable shipping cadence. Prioritise ruthlessly, ship frequently, iterate on data and user insight
Build and lead the team as the company scales
Run the full product lifecycle, from concept gate through delivery, across physical and digital
Own design quality across every touchpoint, from hardware interfaces to mobile apps and enterprise dashboards and hold a high bar
Partner closely with the heads of physical and digital products, and with engineering, so design and product intent survive implementation
Connect product decisions to commercial outcomes: activation, retention, expansion
Contribute to company strategy as a member of the executive team
What We’re Looking For
Consumer product DNA: you’ve built things people love, with real interface craft, emotional pull, and retention you can point to. Ideally a 0-to-1 consumer launch
Connected-systems fluency: you’ve shipped products where a physical device, an app, the cloud, and data are one experience. You think in interfaces and respect hardware constraints, not just screens
8+ years in product, with 3+ years at VP or Head of Product level
Scaled a product org from a small team into a structured, high-performing function
Series A–C operating experience: you know how to build at this speed and what breaks next
Strong design taste: opinions on what great products look and feel like, and the instinct to run design as a craft, not a service function
Able to run a B2B product engine even though your instincts are consumer: you respect that today’s B2B business funds tomorrow’s consumer bet, and you won’t starve it
Comfortable working with a deeply product-minded CEO: you amplify founder vision and give it structure
What We Offer
🌴 26 paid holiday days
📈 Large percentage of Equity through our Aquablu for All plan — everyone shares in what we’re building
☀️ Beautiful and bright office in Amsterdam (Houthavens).
🌱 Healthy (heavily discounted) lunches
💪 Urban Sports Club membership
📈 Equity through our Aquablu for All plan — everyone shares in what we’re building
🚆 Travel compensation >10km
☀️ Quarterly team events at our HQ in Amsterdam (Houthavens)
👴 A pension plan by Zwitserleven.
💧 Endless amount of our very own flavoured water !
🎵 What kind of vibe can you expect at our office? Check out our very own Spotify playlist "Akwablues".