Web Copywriter

Job Title: Web Copywriter / PIM Analyst

Department: Web

FLSA Status: Non-Exempt

Employment Type: Full-time

Wage Range: $18.50 – $22.00

Reports To: PIM Manager
Location: Lynnwood Home Office (In-Office)
Effective Date: 06/09/2025

Position Summary

The Web Copywriter / PIM Analyst plays a critical role in ensuring that all Zumiez products are accurately represented and ready to sell across digital and print platforms. This position is responsible for crafting compelling, brand-aligned product copy and maintaining accurate product data for the Zumiez website, print catalog, outfit guides, hard launches, and pre-sales.

This role collaborates closely with the PIM team, Distribution Center, and over 600 stores to ensure products are properly categorized, photographed, and published online in a timely manner. From purchase order to customer delivery, you’ll help drive sales by ensuring product content is optimized, complete, and engaging.

Key Responsibilities

• Write, edit, and update product titles, descriptions, and metadata with a focus on SEO and brand voice.
• Ensure product copy is accurate, informative, and aligned with Zumiez’s tone and customer expectations.
• Peer-review and proofread copy for clarity, grammar, and consistency.
• Maintain and update product attributes within the e-commerce platform.
• Research vendor websites to gather additional product information.
• Upload and manage US/Canada crossover product data daily.
• Track and manage product samples, transfers, and inventory across multiple departments and locations.
• Troubleshoot and resolve issues that affect online orders.
• Execute bulk updates to product information, sometimes affecting hundreds of SKUs.
• Support the production of catalogs, outfit guides, hard launches, and pre-sale campaigns.
• Generate and analyze reports to maximize online product availability.
• Assist with quarterly inventory audits and related tasks.

Skills & Qualifications

• Strong team player with a proactive, can-do attitude.
• Ability to multitask and adapt quickly in a fast-paced environment.
• Proficiency in Microsoft Excel, including VLOOKUPs and Pivot Tables.
• Solid understanding of the Zumiez customer, brand assortment, and current market trends.
• Demonstrated copywriting skills.
• Excellent communication, analytical, and typing skills.
• Strong time management and organizational abilities.

Education & Experience

• High school diploma or GED required.
• Experience with SEO best practices in product merchandising.
• Familiarity with e-commerce platforms and product information management systems.
• Prior copywriting experience preferred.
• Proficiency in Excel required.

Physical Requirements

• Regular use of hands for typing, handling samples, and operating office equipment.
• Ability to distinguish colors and materials.
• Office environment with moderate noise levels.
• Ability to sit for extended periods and operate a computer.
• Occasionally required to lift boxes up to 50 lbs.
• Use of ladders, hand trucks, and other equipment as needed.

This Full-Time Role is Benefit eligible and offers:

• Health, Vision and Dental insurance following an initial wait period
• Basic life insurance and supplemental voluntary life insurance
• Disability insurance
• Paid Parental Leave
• Paid Sick Leave following an initial wait period
• Paid Vacation following an initial wait period
• Employee Assistance Program
• Healthcare Flexible Spending Account (FSA)
• Dependent Care Flexible Spending Account (FSA)
• Employee Discount on Zumiez products
• Casual, pet-friendly office environment
• 401(k) plan after meeting eligibility requirements
• Employee Stock Purchase Program (ESPP) after meeting eligibility requirements

• Compensation for Role in Addition to Base Salary

• Bonus eligibility