【行銷業務部】數位行銷專員 Digital Marketing Coordinator

1. 負責飯店品牌、餐飲促銷及住房活動之影像內容企劃、現場拍攝與後期剪輯。根據行銷計畫與社群趨勢，穩定產出高品質影像內容，以提升數位媒體的觸及與互動率。
2. 處理行銷部門日常行政文書作業，包含費用報支、合約審閱追蹤、媒體露出彙整及公務採購流程。維護並管理行銷數位資產（照片、影片與設計素材庫）。
3. 協助官方社群媒體（如 FB, IG, LINE）的內容排程發佈、基礎留言互動及粉絲私訊處理。協助監控網路口碑與品牌相關評論。
4. 與餐飲部、房務部及業務部合作，支援現場宣傳物製作（如菜單、活動立牌、文宣海報）與素材採集，確保各單位行銷需求獲得專業支持。
5. 確保所有產出的數位內容與行政文件均符合洲際酒店集團 (IHG) 的品牌規範 (Brand Standards)，維持品牌形象的高度一致性。
6. 協助蒐集競爭對手行銷動態與數位趨勢。整理社群數據、廣告表現與活動結案報表，提供數據分析供主管參考。
7. 參與年度大型行銷活動（如婚禮日、快閃活動、媒體餐敘）的籌備與現場行政支援，完成主管交辦之相關任務。
8. 協助部門日常行政庶務如排程安排、會議記錄與訂房需求轉介等，確保部門營運順暢。

Digital Editing & Video Production
Coordinates the creative planning, on-site shooting, and post-production editing for hotel branding, F&B, and room promotions.
Produces high-quality digital content based on marketing requirements and social media trends to enhance brand engagement and digital presence.

Departmental Administration & Support
Manages daily administrative tasks, including expense claims, contract processing, media clipping, and procurement workflows.
Maintains and organizes digital asset libraries, including high-resolution photography, video raw files, and marketing collateral archives.

Social Media & Digital Engagement
Supports the management of official social media platforms, including content scheduling and community interaction.
Monitors online reviews and brand mentions to maintain a professional online reputation.

Cross-Departmental Collaboration
Provides marketing collateral support for operation departments (e.g., menus, signage, and posters).
Collaborates with F&B and Rooms teams to capture on-site content, ensuring marketing materials accurately reflect current offerings.

Brand Standards & Quality Control
Ensures all digital content and administrative documents strictly adhere to IHG Brand Standards, maintaining visual consistency and professional excellence.

Market Monitoring & Reporting
Assists in competitor research and digital marketing trend analysis.
Compiles social media performance metrics and project wrap-up reports to assess the effectiveness of marketing initiatives.

Project & Event Execution
Assists in the planning and on-site execution of major marketing events and completes other tasks as assigned by management.

Accountability
This position reports directly to the Director of Marketing and Communications. The Marketing Coordinator is responsible for the quality of digital content production and the precision of departmental administrative workflows. This role is essential in enhancing digital visibility, upholding brand standards, and optimizing marketing administration.