Equativ

About

Equativ’s global ad platform brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results. The company aims to be one of the largest global independent ad platforms, continually evolving to provide smarter and better advertising. With a proprietary curation platform called Maestro, Equativ empowers buyers and sellers with the necessary tools to manage advertising deals efficiently while ensuring flexibility, control, and transparency. Equativ not only supports advertisers but also bolsters relationships between media owners and consumers, providing high-quality inventory, ethical advertising solutions, and cutting-edge addressability. Publishers benefit from a high-performance supply-side platform (SSP) that grants access to exclusive demand, aiding in stronger performance, intuitive deal management, and scalable data activation. Recognitions from third-party reviews also highlight Equativ as a great workplace and a company committed to sustainability initiatives.