LEGENDS

About

Legends is the world’s preeminent premium live events company dedicated to delivering exceptional fan and guest experiences globally. We provide a data-driven, customizable solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues in the sports, entertainment, attractions, conventions, and leisure industries. When a brand or venue wants to enhance the fan experience and increase monetization, they turn to Legends. Founded in 2008 as a joint venture between Yankee Global Enterprises and Jerry Jones of the Dallas Cowboys, Legends has grown exponentially from its original focus on concessions and merchandising at key venues like AT&T Stadium and Yankee Stadium. The company has since diversified its offerings to include stadium development, event ticketing, sponsorships, and operational support, with an impressive client roster featuring major universities and professional sports teams. Legends continues to pave the way for innovative venue management solutions, establishing itself as a leader in transforming the overall experience for sports and entertainment fans.