Company facts
- Founded
- 1999
- Employees
- 650
- Headquarters
- United States
- Type
- Private
- Funding
- Corporate Round · $135M · 2014
- Subsidiaries
- Awake, Sugar Rush
About
Tarte Cosmetics is a leading U.S. beauty brand that specializes in high‑performance natural makeup, including its award‑winning concealer and mascara. The company is committed to cruelty‑free, ingredient‑clean formulations—free from parabens, mineral oil, and phthalates—and uses only the finest naturally derived ingredients. With a global community of professional artists and everyday consumers, Tarte emphasizes inclusivity, creativity, and a collaborative culture that rewards individuality. In addition to its product excellence, the company supports social impact through its 501(c)(3) nonprofit, responsible sourcing initiatives, and employee‑first benefits, positioning it as a purpose‑driven leader in the beauty industry.