2027 Consumer Digital Marketing Internship

Reporting to the Senior Director of Digital Marketing within the Market Growth Department, the Consumer Digital Marketing Intern will support the day-to-day coordination, organization, and execution of national consumer marketing initiatives designed to grow pork demand.

This experiential position will provide hands-on exposure to digital marketing, multicultural campaigns, content management, and project coordination within the agriculture industry. The intern will support the Taste What Pork Can Do consumer campaign, including Hispanic and Black American marketing initiatives, while learning how consumer insights, creative development, media, and measurement come together to connect with consumers and support America's pork producers.

The intern will work alongside the Consumer Digital Marketing team, participate in internal and agency meetings, assist with managing projects and marketing resources, and gain an understanding of the strategies and decisions that guide national consumer marketing efforts.

Specific responsibilities for this role include:

• Project Coordination & Management: Assist with tracking marketing projects, maintaining timelines, organizing deliverables, documenting meeting notes and action items, and following up on project milestones to support timely execution.
• Digital Content Management: Support website and digital content updates, including entering and organizing recipes, images, and other content within WordPress and related content management platforms.
• Campaign Execution Support: Assist with the coordination and implementation of national and multicultural consumer marketing campaigns, including organizing campaign materials, creative assets, and supporting documentation.
• Data Entry & Organization: Maintain spreadsheets, project trackers, campaign calendars, and marketing databases to ensure information is accurate, organized, and accessible to the team.
• Agency Collaboration: Participate in meetings and correspondence with external marketing agency partners, gaining exposure to campaign development, creative reviews, media execution, and project workflows.
• Cross-Functional Collaboration: Engage with internal teams, including Business Intelligence (BI), Communications, and other Market Growth functions, to understand how consumer insights, marketing performance, and industry priorities inform campaign decisions.
• Consumer & Industry Learning: Develop an understanding of the pork industry, consumer audiences, and the National Pork Board's role in supporting pork producers through marketing programs that build awareness, consideration, and demand for pork.
• State & Industry Partner Support: Help organize and maintain marketing resources, campaign materials, and updates that support collaboration with state pork associations and industry stakeholders.
• Special Projects: Take ownership of defined projects and assist with additional marketing and administrative activities as needed, gaining experience across multiple areas of consumer marketing.