Area Business Manager

ABOUT MULTI BINTANG INDONESIA

We are the pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, we brew and market iconic brands including BINTANG, Indonesia’s most loved beer, Heineken®, the world’s leading international premium beer brand, as well as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, Kawan Senja, and BINTANG 0.0.
Guided by our purpose “Brewing the Joy of True Togetherness to Inspire a Better World”, we combine iconic brands, innovation, and passion for consumers to create meaningful experiences across Indonesia.Join us and grow your career in a dynamic environment where your ideas can help shape the future of our business.

ABOUT THE JOB

We are looking for an Area Business Manager – Bali (Rural) to lead business growth across one of our territories and accelerate business growth through strong commercial leadership, distributor partnerships, and execution excellence.

This role offers the opportunity to build a winning business, develop high-performing teams, and create meaningful impact in a dynamic market.

JOB PURPOSE AND IMPACT

Lead sustainable growth across the territories by strengthening market execution, expanding business opportunities, and developing strong distributor and sales capabilities that drive long-term competitive advantage.

MAIN RESPONSIBILITIES

1. Deliver Business Growth

Deliver sales, revenue, and market share targets across the area.

Identify growth opportunities and drive business expansion.

Develop and execute area business plans to accelerate growth.

2. Drive Excellent Execution

Ensure strong execution across channels, outlets, and sales activities.

Improve outlet coverage, distribution, and sales force effectiveness.

Monitor performance and take action to close gaps.

3. Build Strong Distributor Partnerships

Develop high-performing distributor partnerships.

Strengthen distributor capability and execution standards.

Drive alignment on business priorities and performance targets.

4. Lead and Develop the Team

Lead, coach, and develop a high-performing sales team.

Build a culture of accountability, collaboration, and continuous improvement.

Strengthen team capability and talent pipeline.

5. Grow Market Presence

Expand distribution and strengthen outlet penetration.

Identify local opportunities to grow our brands and business.

Turn market insights into actions that deliver growth.

6. Manage Resources Effectively

Optimize the use of people, assets, and commercial investments.

Ensure resources are allocated to deliver sustainable and profitable growth.

CANDIDATE CRITERIA

• Bachelor's Degree from any discipline.

• Minimum 7 years of experience in FMCG Sales, with at least 3 years in a people leadership role.

• Strong experience in distributor management.

• Experience managing both on and off trade channels is preferred.

• Proven track record of delivering business growth, market expansion, and execution excellence.

• Experience managing geographically dispersed territories and complex route-to-market environments.

• Strong commercial acumen with the ability to balance growth, execution, and profitability.

• Demonstrated capability in coaching and developing high-performing sales teams.

• Strong stakeholder management, negotiation, and influencing skills.

• Willingness to be based in Bali.

Note:

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at career.mbi@heineken.com.

Disclaimer:

• At Multi Bintang Indonesia, your safety and trust are our top priorities. Please be aware of potential recruitment scams. We will never request any form of payment, whether for processing documents, travel arrangements, or any other part of the hiring process. If you ever feel unsure or want to verify the legitimacy of any communication, please reach out to us directly at career.mbi@heineken.com. This is our official email, and we only use addresses ending in @.

• We carefully review all applications and will contact candidates whose profiles best match the role. If this opportunity excites you, we encourage you to apply, even if you don’t meet every single requirement. Your application will still be thoughtfully considered.

• By submitting your application, you acknowledge that Multi Bintang Indonesia may share your data with trusted third-party partners appointed for recruitment purposes. Your information will be handled with strict confidentiality and in accordance with applicable data protection laws. If you have any concerns or wish to withdraw your consent, please contact us at career.mbi@heineken.com.

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