Assistant Brand Manager

Strategy and Planning

• Assist in developing annual marketing plan aligned with brand strategy and commercial objectives.
• Lead campaign planning as annual marketing plan.

New production development & Brand management

• Lead the brand’s new product development and collaborate with internal functions, external agencies to initiate and implement the launching campaign.
• Execute the marketing campaigns, manage brand identity, messaging, and consistency across all consumer touchpoints in assigned campaigns.
• Stay up to date with social media trends, consumer behaviour to inform marketing actions.
• Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
• Collaborate with functions in annual brand activation plans, including in-store communication, shopper promotions, and activations.
• Support in budget management including tracking actual spending and budget allocations.

Marketing Operation

• Collaborate with stakeholders (Sales, Category and Channel, R&D, Supply Chain, Finance…) and agency partners (Media, Social and Creative agencies) to initiate and execute campaigns and operations to achieve business goals.
• Collect and analyse market trends, consumer insights, and competitor activities to identify growth opportunities and make recommendation.
• Prepare regular performance reports (volumes, market share, sales, market intelligence), analyse data to produce insights and actions.

Other Responsibilities

• Participate in cross-functional projects as required
• Support internal audit processes
• Undertake additional tasks assigned by the Line Manager

Requirements

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 2-3 years of marketing experience, preferably in FMCG or consumer goods
• Strong critical thinking
• Communication and presentation skills
• Collaboration and cross-functional influence
• Attention to detail and execution excellence
• Problem-solving, Digital Literacy, Stakeholder management, Project management, and organizational skills
• High sense of responsibility and ownership
• Fluent in English & Vietnamese