B2B Sales Development Representative (SDR) / Lead Generation Specialist
IADCX B2B Sales Development Representative (SDR) / Lead Generation Specialist
We are looking for an ambitious, data-driven B2B Sales Development Representative (SDR) to drive top-of-funnel pipeline growth for our B2B payroll and HR solutions. In this role, you will identify key corporate decision-makers (CFOs, HR Directors, Business Owners), execute multi-channel cold outreach campaigns, and qualify prospective clients to book discovery calls for our senior sales team.
You will be fully equipped with top-tier prospecting technology, including LinkedIn Sales Navigator, email enrichment tools, and Zoho CRM.
Key Responsibilities
- Prospecting & List Building: Use LinkedIn Sales Navigator and modern enrichment tools (Apollo, Evaboot, Findymail) to identify target accounts and source verified contact details for key decision-makers (HR Heads, CFOs, CEOs).
- CRM Data Management: Maintain clean data hygiene by syncing and properly mapping prospect records, firmographics, and contact activity into Zoho CRM.
- Outbound Outreach Execution: Run multi-channel outreach cadences combining cold email sequencing and personalized LinkedIn messaging/InMails.
- Lead Qualification & Discovery: Engage prospects who reply, handle basic questions/objections, qualify their needs against our Ideal Customer Profile (ICP), and book qualified meetings on the sales calendar.
- Performance Tracking: Consistently achieve daily/weekly outbound activity metrics and meet monthly targets for qualified booked meetings
Requirements
Requirements & Qualifications
- Experience: 1–3 years of hands-on experience in B2B Lead Generation, Sales Development (SDR/BDR), or Outbound Prospecting (experience in SaaS, HR tech, corporate services, or B2B services is a plus).
- LinkedIn Sales Navigator Expertise: Proven ability to build targeted prospect lists using advanced filters, Boolean search strings (AND, OR, NOT), and account/lead spotlight triggers.
- Email Enrichment & Verification: Hands-on experience using prospecting tools (Apollo.io, Evaboot, Findymail, Surfe, etc.) to extract verified corporate email addresses with bounce rates under 5%.
- CRM Proficiency (Zoho CRM): Strong experience managing leads, contacts, and deal stages within Zoho CRM, including accurate field mapping and data deduplication.
- Cold Outreach & Copywriting: Demonstrated ability to craft concise, pain-point-driven cold email sequences and personalized LinkedIn connection/InMail messages.
- Lead Qualification & Objection Handling: Strong qualification skills (ICP fit, budget, decision-making authority) and ability to navigate objections to secure confirmed calendar bookings.
- Outbound Discipline & Metric Focus: Self-driven with a track record of consistently hitting daily outbound activity targets (~50+ touches/day) and monthly meeting-booked KPIs.
- Bilingual Communication: Professional business proficiency in both English and Vietnamese (written and spoken) for executive-level communication.
- Domain Experience (Preferred): Prior outbound sales or lead generation experience in B2B SaaS, HR tech, payroll, accounting, or corporate consulting services.
Benefits
Compensation & Benefits
- Competitive Salary: 15,000,000 – 22,000,000 VND base salary (negotiable based on experience).
- Uncapped Performance Incentive: Generous commission for every qualified discovery call completed and closed deal bonuses.
- Full Tool Stack Provided: Complete access to paid LinkedIn Sales Navigator, sending tools, and Zoho CRM.
- Statutory Benefits: Full social insurance, health insurance, and unemployment insurance (SHUI) in accordance with Vietnamese labor law.
- 13th Month Salary & annual performance review.
- Clear career progression into an Account Executive (AE) or Team Lead role.