Brand Marketing & Growth Lead - D2C Vertical - Health & Wellness

About the Role:

We are currently hiring for a fast-growing D2C Health and Wellness brand that is scaling rapidly through strong product innovation, community engagement, and brand-led growth.

The brand is looking to hire a Senior Brand Manager to lead brand strategy, integrated marketing campaigns, product launches, creator partnerships, and customer engagement initiatives.

This role is ideal for someone who combines strategic thinking with hands-on execution and has a proven track record of building or scaling consumer brands.

Key Responsibilities :

- Own brand positioning, messaging, and overall brand strategy across consumer touchpoints

- Build and execute integrated marketing campaigns across digital, social, PR, creator, CRM, and offline channels

- Lead go-to-market strategies and end-to-end execution of new product launches

- Drive CRM and lifecycle marketing initiatives focused on customer engagement, retention, and loyalty

- Manage large-scale creator programs, partnerships, and content collaborations

- Monitor brand performance, consumer insights, and competitive trends to identify growth opportunities

- Collaborate closely with growth, product, creative, and external partners to deliver impactful campaigns

- Lead agencies and internal stakeholders to ensure consistent and effective brand execution

Requirements:

- 7-12 years of experience in Brand Marketing or Brand Management, with at least 3 years in a D2C consumer brand

- Proven experience building or significantly scaling consumer brands

- Strong experience executing integrated campaigns, product launches, creator marketing, and CRM initiatives

- Data-driven mindset with a strong understanding of brand health, retention, CAC, ROAS, and LTV metrics

- Experience managing teams, agencies, and cross-functional stakeholders

- Excellent communication, stakeholder management, and project management skills