Business Development Executive (F&B Technology – Table Ordering)

About nstory

nstory is a Singapore-headquartered technology company providing NPOS, a POS and store management solution for F&B businesses. Alongside NPOS, we offer Table Ordering and NEON, our reservation system, to help F&B operators serve guests faster and run their outlets more efficiently.

The Role

We are looking for a driven Business Development Executive to acquire new F&B clients in Singapore. This is a new business role focused on our Table Ordering solution, with NEON reservation system as a secondary product. You will identify and approach F&B outlets, demonstrate how our solutions improve their operations, and close new accounts.

Key Responsibilities

• Identify, prospect and approach new F&B businesses across Singapore (restaurants, cafes, bars, food courts and F&B chains)
• Drive sales of Table Ordering as the primary focus, and NEON reservation system as a secondary product
• Conduct on-site visits, product demonstrations and presentations to F&B owners and operators
• Manage the full sales cycle from lead generation and quotation to negotiation and closing
• Build and maintain a healthy sales pipeline, and report activities and progress regularly
• Hand over closed accounts to the onboarding and account management teams for smooth implementation
• Track market trends and competitor offerings in the F&B technology space

Requirements

• Minimum 2 years of B2B sales experience, with a proven track record in new business acquisition
• Good understanding of F&B operations and POS systems; experience selling POS, QR / table ordering, F&B technology or SaaS solutions is a strong advantage
• Comfortable with cold outreach, field sales and walk-in prospecting
• Strong communication, presentation and negotiation skills
• Self-motivated, target-driven and able to work independently
• Willing to travel to F&B outlets across Singapore

What We Offer

• Monthly basic salary of SGD 2,700 – 3,200 (commensurate with experience)
• Commission scheme based on new sales performance
• Company-provided EZ-Link card with monthly top-up for work-related travel (client visits and business appointments)
• Opportunity to grow with an F&B technology company
• 3-month probation period