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Business Development Manager - Ranges Marketing

Open 56d
We are seeking a dynamic and results-driven Business Development Manager – Ranges - Marketing to lead and expand our EW portfolio in both domestic and international defence markets. The candidate will be responsible for identifying, shaping, and securing business opportunities for a wide range of EW systems, including ELINT/SIGINT/COMINT sensors, jammers, counter-UAS solutions, and EW training systems. This role requires a strategic thinker with strong technical understanding, market insight, and a proven track record in defence business development.

Requirements

1. Market & Account Strategy

  • Develop and execute go-to-market strategies for the Ranges product line.
  • Identify key accounts including Ministry of Defence (India), DRDO, Indian Armed Forces, and global primes/integrators.
  • Perform competitive analysis and market research to position products effectively.

2. Opportunity Shaping

  • Engage early in procurement cycles to shape technical and commercial requirements.
  • Build stakeholder relationships within defence establishments and industry partners.
  • Align internal technical roadmaps with evolving customer needs and defence policies.

3. Pipeline Management

  • Own and manage a robust business pipeline with clearly defined metrics and milestones.
  • Forecast revenue targets, conversion ratios, and order intake.
  • Collaborate with pre-sales and product teams to align solution capabilities with market opportunities.

4. Proposal & Bid Leadership

  • Lead end-to-end proposal development and submission process, including pricing strategies, solution positioning, and technical compliance.
  • Coordinate with engineering, finance, and legal teams to ensure complete, compelling, and compliant bid submissions.

5. Customer Engagement

  • Cultivate long-term relationships with senior officials in MoD, Armed Forces, and DRDO.
  • Act as a trusted advisor, presenting capabilities and value propositions at conferences, demos, and workshops.
  • Serve as the voice of the customer within the organization.

6. Internal Collaboration

  • Work closely with R&D, product management, and program teams to ensure delivery alignment with customer expectations.
  • Provide market intelligence and feedback to influence product development priorities.


Desired Candidates profile:

  • Proven track record of closing multi-million-dollar defence contracts, preferably with Indian MoD or Tier-1 defence contractors.
  • Strong technical knowledge of Ranges systems, signal intelligence sensors, and jamming technologies.
  • Working knowledge of relevant defence standards such as:
    • MIL-STD-461 / MIL-STD-464
    • STANAG-4691
    • DO-254 / DO-178C
    • DAP 2020 procurement framework
  • Active relationships and networks within the Indian Armed Forces, DRDO, or DPSUs.
  • Excellent communication, presentation, and negotiation skills.

Educational Background:

  • Bachelor's or Master’s degree in Electronics, Electrical Engineering, Defence Technology, or related fields.
  • Experience working with international OEMs or defence exports.

· Familiarity with offset obligations and export licensing protocols.


Experience:

  • Minimum 8 years of experience in defence business development or technical sales, including ≥ 4 years on Ranges /SIGINT/COMINT programs.


See also

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