Category Marketing Lead - IIM/FMS/MDI/XLRI
Description
Category Marketing Lead
JOB PURPOSE
Drive category-specific brand, product, and GTM execution to deliver growth KPIs. Responsible for managing sub- category performance, supporting innovation, enhancing product and brand experience, and ensuring high-quality execution. The role also nurtures functional capability within the category team through guidance and collaborative working.
KEY RESPONSIBILITIES
- Category Strategy & Planning: Develop annual and long- term plans for category growth, pricing, mix, and profitability.
- Product Portfolio & Roadmap Management: Oversee sub- category/SKU portfolio including roadmap inputs, benchmarking, feature refinement, and packaging requirements.
- GTM Strategy & Business Development: Build and manage launch plans, readiness checklists, product toolkits, and sales enablement materials.
- Brand, Campaign & Creative Leadership: Draft campaign briefs and collaborate with agencies for ATL, BTL, and digital creative development.
- Cross-Functional Collaboration & Capability Enablement: Partner with SCM, R&D, Finance, Sales, Service, and Quality to ensure readiness and seamless execution.
EDUCATIONAL QUALIFICATIONS MBA/ PGDM from premium institutes Only
WORK EXPERIENCE 8-12 years of experience in marketing. Preferably 3-4 years in Consumer durables / FMCG industry