Lead - Growth Marketing

Position - Lead - Growth Marketing - Mumbai

Role Overview:

This is an end-to-end growth ownership role for your Category. You will own the entire growth marketing funnel, starting from reach and awareness to share of search to revenue across all platforms (Amazon, Flipkart, quick-commerce, and the D2C website, and offline). You operate with genuine autonomy over your slice: strategy, budget, channel mix, and outcomes are yours.

KEY RESPONSIBILITIES :

- Full-funnel growth for your category cluster: top-of-funnel demand generation, marketplace and D2C revenue, and post-purchase retention.

- Performance marketing strategy and execution across paid channels (Amazon Ads, marketplace media, Meta, Google, etc.) budget allocation, ROAS, CAC, and contribution outcomes.

- Online revenue and category growth targets across Amazon, Flipkart, quick-commerce, and the D2C site.

- Building and leveraging AI-led capability into the growth function designing how AI tooling can scale creative production, sharpen targeting, automate reporting, and improve experimentation velocity.

MUST-HAVE EXPERIENCE :

- 6-8 years in growth/performance marketing, with demonstrable full-funnel ownership (not single-channel specialism).

- Proven hands-on results on marketplace and/or D2C growth you've owned numbers, not just briefs.

- Strong command of performance media, analytics, and measurement (attribution, cohort/retention thinking, unit economics).

- Comfort operating with autonomy and ambiguity you build structure rather than wait for it. The ability to lead a small team while staying close to execution

WHAT SUCCESS LOOKS LIKE (FIRST 12 MONTHS ) :

- Clear ownership and improvement of category-level online revenue and efficiency metrics (ROAS/CAC/contribution).

- A functioning, measurable growth experimentation rhythm for your categories.

- At least one meaningful AI-led capability stood up and adopted by the team.