Demand Generation & Revenue Manager
Compensation: ₹6.5L – ₹12L • No equity
About Ninar AI Ninar AI is an AI Visibility Intelligence Platform. We help brands get discovered, recommended, and cited by AI engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Think of it as the next layer after SEO: optimizing how AI engines understand and talk about a brand.
We are bootstrapped, profitable on unit economics, an NVIDIA Inception member, and growing quickly. Ninar AI was founded by Penchala Rasala in the US, with engineering and operations working remotely.
The Role We are hiring a Demand Generation & Revenue Manager to own our pipeline generation engine.
You will identify high-potential customer segments, manage paid acquisition, run outbound campaigns, and convert inbound interest into qualified sales conversations.
This is a full-time, remote role for someone based in India. You must be available for at least 4–5 hours of US Eastern Time overlap each working day.
What You’ll Do Paid Acquisition
- Own and optimize Google Ads and Meta Ads.
- Manage campaign structure, audiences, keywords, budgets, and conversion tracking.
- Test landing pages, offers, advertisements, and targeting every week.
- Monitor lead quality, CAC, pipeline generated, and ROAS.
- Stop underperforming campaigns and scale campaigns that generate qualified pipeline.
- Coordinate with our social team and creative intern on advertising assets.
ICP and Outbound
- Identify and prioritize target accounts across ecommerce, SaaS, and fintech.
- Build segmented ICP lists based on company size, buying signals, technology, and marketing maturity.
- Run cold email and LinkedIn outreach campaigns.
- Personalize messaging for heads of marketing, growth leaders, SEO teams, and ecommerce leaders.
- Test offers, positioning, and sequences to improve response and meeting rates.
Lead Conversion
- Follow up with inbound leads, free-audit users, and product signups.
- Qualify leads and move them toward demonstrations or founder conversations.
- Maintain accurate CRM stages, notes, next steps, and follow-up dates.
- Build lead-nurturing and retargeting sequences.
- Ensure high-intent leads receive prompt follow-up.
Reporting
- Report performance from spend through revenue.
- Track cost per qualified lead, meeting rate, pipeline generated, CAC, and ROAS.
- Explain what is working, what is not, and what should change next.
- Maintain clear weekly reporting without vanity metrics.
You’re a Fit If
- You have 3–6 years of B2B SaaS demand-generation or growth & SEO experience.
- You have personally managed Google Ads and Meta Ads.
- You have generated qualified pipeline through outbound campaigns.
- You understand conversion tracking, attribution, CAC, ROAS, and pipeline velocity.
- You are comfortable with CRMs and tools such as Apollo, Instantly, Lemlist, or LinkedIn Sales Navigator.
- You can write concise outreach and advertising copy for a US audience.
- You are analytical, commercially minded, and comfortable being accountable for pipeline.
- You work independently and report outcomes rather than waiting for daily tasks.
- You are based in India and can overlap 5–6 hours with US Eastern Time.
Bonus Points
- Experience marketing to ecommerce or marketing teams.
- Experience with product-led or free-audit acquisition funnels.
- Familiarity with GEO, AEO, or AI visibility.
- Experience working at an early-stage US-facing startup.
- What You’re Not Doing
- Defining product strategy or pricing.
- Writing long-form technical content.
- Performing graphic design or video editing.
- Engineering or product development.
How to Apply Send a short note answering:
- Describe one paid or outbound campaign that generated qualified pipeline. Include the ICP, channel, budget if applicable, and measurable result.
- Which Ninar AI customer segment would you target first, and why?
- What is one campaign you stopped or changed because the data showed it was not working?
- Share your LinkedIn profile.
Email: info@ninar.ai Subject: Demand Generation — [Your Name]