Digital Content Strategist
Posted Updated
Summary
Content creator/strategist inside a digital marketing team: develops content strategies and editorial calendars, writes and edits website/blog content, manages internal and external writers, runs SEO/keyword research, coordinates with design, and reports on traffic, ROI and KPIs. Needs 2-3 years' content marketing experience plus SEO and Google AdWords.
Key purpose:
The role will be content creator that will work within the Digital Marketing team and will be expected to have a love for writing along with a passion for digital marketing, content marketing and conceptualizing content strategies.
Duties and responsibilities:
- Developing content strategies across several different websites and blogs.
- Managing the schedules and deadlines of internal as well as external correspondence content creators and writers.
- Creating compelling, engaging content for websites and blogs.
- Create and manage an editorial calendar and ensure the timely publication of its contents.
- Proofread and edit written content pieces before they are published.
- Conduct keyword and SEO research to ensure that content aligns with customer needs.
- Co-ordinate with Design and Multimedia to ensure that content pieces are properly illustrated.
- Monitor and report on web traffic as well as engagements.
- Conduct regular reviews of published ever-green content and update as needed.
- Plans, executes, and measures experiments and conversion tests meeting ROI and KPIs.
Qualifications and experience:
- Diploma/Degree in Digital Marketing or relevant field
- Valid Driver's License
- 2 - 3 years' experience in Content Marketing, Blog Management and marketing, Digital Strategies
- 2 - 3 years' experience in Content Creation and planning
- SEO and Google Adwords experience
- Ad agency experience highly advantageous