Digital Marketing Associate
Posted Updated
Description
This entry-level position acts as a key driver for the cosmetic brand's online expansion, focusing on creating engaging content, managing social media channels, and executing targeted digital campaigns. The role is essential for boosting brand awareness, building a dedicated community, and generating revenue through various online platforms. By interpreting performance metrics and aligning marketing activities with sales goals, the associate helps the brand secure a competitive advantage in the digital marketplace.
Responsibilities
- Develop and share compelling content tailored for Instagram, TikTok, Facebook, YouTube, and the corporate website.
- Assist in planning and implementing both organic and paid digital marketing strategies.
- Oversee daily social media operations, including publishing updates, engaging with followers, and nurturing community interaction.
- Provide digital assets, captions, and promotional materials to support successful new product launches.
- Track key performance indicators using tools like Google Analytics, Meta Insights, and TikTok Analytics to produce weekly performance reports.
- Contribute to email marketing initiatives and the creation of company newsletters.
- Partner with the sales team to identify potential leads and improve conversion rates.
- Perform basic market research to monitor competitor activities, spot emerging trends, and understand customer preferences.
- Update the company website by managing content, uploading product details, and publishing blog articles.
- Coordinate influencer partnerships and manage related content workflows.
- Address sales inquiries and process transactions on the Jumia and GUSH websites.
Requirements
- Entry-level experience or demonstrated interest in digital marketing, social media management, and online sales support.
- Proficiency in creating content for major social media platforms including Instagram, TikTok, Facebook, and YouTube.
- Strong analytical skills with the ability to interpret data from Google Analytics and social media insights.
- Familiarity with managing email marketing campaigns and distributing newsletters.
- Ability to conduct market research and analyze competitor strategies.
- Basic skills in website management tasks such as content updates and product uploads.
- Skills in coordinating with influencers and managing external partnerships.
- Experience or familiarity with e-commerce platforms, specifically Jumia and GUSH.