Digital Marketing Executive

We are looking for a dynamic and results-driven Digital Marketing Executive to join our team at Angika Foods. In this role, you will be responsible for developing, implementing, and managing our marketing campaigns across various digital channels to drive brand awareness, engage our audience, and generate quality leads.

Responsibilities:

• Social Media and Paid Campaigns: Manage our brand's social media presence across platforms and execute targeted paid campaigns (PPC) to maximize ROI and reach.
• Lead Generation: Collaborate closely with the sales team to align marketing strategies with sales goals, creating effective funnels and campaigns for lead generation.
• Analytics and Performance Tracking: Monitor, analyze, and report on website performance, traffic, and campaign metrics using Google Analytics and other data tools to optimize future strategies.
• SEO Optimization: Optimize website content, landing pages, and overall SEO strategies to improve organic search engine rankings and visibility.
• Content and Strategy: Assist in planning marketing content, email campaigns, and promotional initiatives to support overall business growth.

Requirements:

• Proven experience in digital marketing, social media management, and paid advertising.
• Hands-on experience with Google Analytics, SEO best practices, and lead generation frameworks.
• Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
• Excellent communication, collaboration, and creative problem-solving skills.