EXECUTIVE, CORPORATE COMMUNICATION

Responsibilities

· Build, maintain, and strengthen strong relationships with General Practitioners (GPs) to support referrals and collaborative care.

· Conduct regular GP visits to understand their needs, share hospital updates, and reinforce long-term partnerships.

· Segment GPs and develop targeted engagement strategies based on their specialties, practice needs, and potential.

· Plan, coordinate, and execute GP-focused engagement activities such as GP symposiums, CME talks, workshops, and public outreach events.

· Oversee full event operations including programme planning, speakers, logistics coordination, and post-event follow-up.

· Monitor event performance and GP participation to refine and strengthen future engagement plans.

· Work closely with pharmaceutical companies to develop joint activities, secure sponsorships, and implement educational initiatives that support GP engagement.

· Expand the hospital’s external network to maximise collaboration opportunities.

· Ensure all engagement activities comply with healthcare regulations, industry guidelines, and hospital policies.

· Maintain proper documentation, communications, and required approvals relating to GP and pharma collaborations.

· Provide timely feedback and insights from GPs to help shape the hospital’s strategic engagement direction.