Experiential Marketing Lead
Are you someone who can take a bold idea and bring it to life in the real world? Do you think beyond traditional events and instead imagine immersive, disruptive, and unforgettable experiences? Are you excited by the challenge of turning animal liberation campaigns into attention-grabbing, real-world moments that spark conversation and go viral?
We're looking for a creative, resourceful, and driven professional to lead the development and execution of experiential projects that push animal liberation issues into the public spotlight.
Position Objective:
To conceptualize and execute bold, unconventional experiential marketing projects—including pop-ups, public stunts, immersive installations, attention-grabbing sculptures, and live activations—that generate media coverage, engage the public, and amplify PETA’s campaigns across digital platforms
Primary Responsibilities and Duties:
• Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement
• Translate big, bold ideas into real-world activations—thinking through how people will interact with, feel, and respond to each experience
• Lead all aspects of project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production
• Identify and manage external vendors, fabricators, venues, and partners to bring projects to life
• Collaborate closely with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact
• Work alongside creative and strategy teams to develop concepts that are culturally relevant, provocative, and aligned with PETA’s mission
• Ensure all experiential projects are designed with content capture in mind, helping generate compelling social media and video assets
• Problem-solve creatively and operationally, navigating ambiguity and overcoming challenges to deliver impactful results
• Stay up to date on cultural trends, experiential formats, and innovative marketing approaches
• Drive projects from ideation through execution, ensuring deadlines, budgets, and goals are met
• Perform any other duties assigned by the supervisor