PETA

About

At the heart of People for the Ethical Treatment of Animals (PETA) is a culture driven by an unwavering commitment to animal rights and a rejection of speciesism. Founded in 1980 by Ingrid Newkirk and Alex Pacheco, PETA operates on the simple yet profound principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way. This core belief shapes every facet of the organization, fostering a passionate and dedicated team environment where individuals are united by a shared mission to create a more compassionate world. The culture at PETA is one of relentless advocacy and creative activism. Team members are encouraged to be bold and innovative in their approach to raising public awareness, from engaging in peaceful protests and producing eye-catching demonstrations to leveraging celebrity involvement and conducting thorough undercover investigations. This dynamic and often high-profile work is fueled by a deep sense of urgency and the understanding that every action can contribute to a victory for animals suffering in laboratories, on factory farms, in the clothing industry, and in entertainment. The internal environment at PETA and its supporting entity, the PETA Foundation, is collaborative and supportive, bringing together a diverse range of skills and backgrounds. Professionals in fields from scientific research and corporate outreach to law, media, and finance all contribute their expertise to the common cause. This interdisciplinary collaboration is essential for tackling the multifaceted nature of animal exploitation. The organization fosters professional development, offering in-house training to ensure its team is equipped to handle the challenges of their work. A unique aspect of the workplace culture, particularly in the Norfolk headquarters, is the provision of subsidized vegan lunches, reflecting the organization's principles in its daily operations. This commitment to living the values it espouses creates a strong sense of community and shared purpose among the staff. Ultimately, the culture at PETA is one of compassionate action, where every team member plays a vital role in the global movement to establish and protect the rights of all animals.