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Growth Manager - US to Nigeria

Open 37d

You'll drive LemFi's expansion across Nigerian communities in the United States. This is a growth role built on travel, community and hands-on execution. You'll spend 3 to 5 days every 2 to 3 weeks in a new US city, representing LemFi at Nigerian community events, signing up new users, arranging sponsorships and networking with Nigerian communities across the country. You're not running growth from a desk. You're embedded in the communities you serve, acting as both a strategic thinker and a ground-level operator. You'll own growth outcomes for your assigned markets, working closely with Growth, Marketing, Product and Operations while serving as the internal voice of the user.

Responsibilities

  • Travel across the USA 3 to 5 days every 2 to 3 weeks, establishing on-the-ground presence in new cities
  • Attend community events, drive brand awareness and new customer sign-ups
  • Build and expand LemFi's community network, network with local leaders and organizations, and arrange sponsorship for community events
  • Develop and execute comprehensive user acquisition strategies tailored to Nigerian ex-pat communities in the US
  • Own growth targets for assigned markets and optimize campaigns using data and insights to improve acquisition KPIs
  • Lead community-driven initiatives to build trust, awareness and advocacy for LemFi
  • Organize and participate in local events, meetups and forums
  • Build and maintain strong relationships with community leaders and grassroots partners
  • Act as brand ambassador for LemFi
  • Identify, negotiate and manage partnerships with relevant organizations and businesses to accelerate user growth
  • Ensure partnerships deliver mutual value and measurable outcomes
  • Conduct ongoing market research to understand user needs, behaviours and preferences
  • Provide actionable insights to Product and Marketing teams to refine messaging, features and positioning
  • Serve as the internal voice of the user, representing community perspectives in decision-making

Requirements

  • At least 2 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
  • Deep understanding of the Nigerian community in the United States
  • Proven ability to work against targets and deliver measurable results
  • Strong data-driven mindset
  • Excellent interpersonal skills and the ability to build trust with diverse stakeholders
  • Entrepreneurial and tenacious mindset
  • Self-motivated and effective working independently, willing to travel extensively and work occasional weekends

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