Growth Manager - US to Nigeria
You'll drive LemFi's expansion across Nigerian communities in the United States. This is a growth role built on travel, community and hands-on execution. You'll spend 3 to 5 days every 2 to 3 weeks in a new US city, representing LemFi at Nigerian community events, signing up new users, arranging sponsorships and networking with Nigerian communities across the country. You're not running growth from a desk. You're embedded in the communities you serve, acting as both a strategic thinker and a ground-level operator. You'll own growth outcomes for your assigned markets, working closely with Growth, Marketing, Product and Operations while serving as the internal voice of the user.
Responsibilities
- Travel across the USA 3 to 5 days every 2 to 3 weeks, establishing on-the-ground presence in new cities
- Attend community events, drive brand awareness and new customer sign-ups
- Build and expand LemFi's community network, network with local leaders and organizations, and arrange sponsorship for community events
- Develop and execute comprehensive user acquisition strategies tailored to Nigerian ex-pat communities in the US
- Own growth targets for assigned markets and optimize campaigns using data and insights to improve acquisition KPIs
- Lead community-driven initiatives to build trust, awareness and advocacy for LemFi
- Organize and participate in local events, meetups and forums
- Build and maintain strong relationships with community leaders and grassroots partners
- Act as brand ambassador for LemFi
- Identify, negotiate and manage partnerships with relevant organizations and businesses to accelerate user growth
- Ensure partnerships deliver mutual value and measurable outcomes
- Conduct ongoing market research to understand user needs, behaviours and preferences
- Provide actionable insights to Product and Marketing teams to refine messaging, features and positioning
- Serve as the internal voice of the user, representing community perspectives in decision-making
Requirements
- At least 2 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
- Deep understanding of the Nigerian community in the United States
- Proven ability to work against targets and deliver measurable results
- Strong data-driven mindset
- Excellent interpersonal skills and the ability to build trust with diverse stakeholders
- Entrepreneurial and tenacious mindset
- Self-motivated and effective working independently, willing to travel extensively and work occasional weekends
Y Combinator