Growth & Performance Marketing Lead - Fantasy Sports/Gaming/ConsumerTech
Description
Industry: Fantasy Sports / Gaming / Consumer Tech
About the Role:
We're looking for a sharp, data-obsessed Growth & Performance Marketing Lead who has built and scaled user acquisition in the fantasy sports or gaming space. You know how to turn CAC into a competitive advantage, and you've lived through seasonal campaign spikes, retention cliffs, and the chaos of match-day traffic.
What You'll Do:
- Own full-funnel performance marketing across paid channels Meta, Google, programmatic, affiliate, and influencer performance programs
- Define and drive user acquisition strategy with a clear eye on CAC, LTV, ROAS, and retention cohorts
- Build and iterate on campaign creative briefs, landing pages, and conversion flows in close coordination with design and product
- Lead A/B testing frameworks across ads, onboarding, and re-engagement flows
- Manage and mentor a small team of performance marketers and analysts
- Partner with the data team to build dashboards, attribution models, and growth forecasting
- Identify new growth levers referral programs, seasonal promotions, contest mechanics drawing from fantasy sports playbook experience
What We're Looking For:
- 5 - 8 years in growth or performance marketing, with at least 23 years in fantasy sports, gaming, or a high-velocity consumer app
- Deep hands-on experience with Meta Ads Manager, Google Ads, AppsFlyer/Branch/Adjust
- Strong grasp of sports seasonality and how to build campaigns around live sporting events
- Proven track record of scaling paid budgets (1Cr+ monthly or equivalent) while maintaining efficiency
- Comfort working in a fast, scrappy environment you've done more with less
- Bonus: experience with referral/loyalty loop mechanics native to fantasy platforms (contests, bonus credits, leagues)
Why This Role:
You'll have real ownership, a meaningful budget, and a leadership seat not just execution. The product already has traction; your job is to pour fuel on it intelligently.