Lead - Institutional Sales - FMCG

Key Responsibilities:

- Develop and execute institutional sales strategies to drive revenue growth and market expansion.

- Identify and acquire new customers across hotels, restaurants, caterers, corporate cafeterias, hospitals, educational institutions, and food service businesses.

- Build and maintain relationships with key accounts, procurement heads, purchase managers, and decision-makers.

- Drive bulk sales of FMCG and food products through institutional and B2B channels.

- Negotiate pricing, commercial terms, contracts, and volume-based agreements.

- Manage key accounts, sales pipelines, revenue forecasts, collections, and profitability.

- Identify new business opportunities, market trends, and potential growth segments.

- Coordinate with supply chain, logistics, finance, and operations teams to ensure timely order fulfilment.

- Monitor sales performance and competitor activities and provide regular business updates to management.

Desired Candidate Profile:

- 6 - 12 years of experience in institutional sales, B2B sales, or key account management within FMCG, food products, or food services.

- Proven track record in institutional client acquisition and revenue generation.

- Strong understanding of institutional procurement, commercial negotiations, and bulk sales.

- Experience managing large accounts and developing long-term customer relationships.

- Strong communication, negotiation, analytical, and business development skills.

- Ability to achieve sales targets and drive profitable business growth.