Manager - Brand Operation

Open 44d

Objective:

This position is responsible for driving brand performance by managing brand operations, ensuring adherence to standard operating procedures, optimizing in-store execution, and leading store teams to achieve sales targets and deliver exceptional customer experiences. The role plays a key part in strengthening brand identity, operational efficiency, and customer satisfaction across all store locations.

Key responsibility:

Sales and profitability:

Achieve quantitative measures of performance in the following areas: units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
Set store sales target to maximize the sales and profitability.
Guide area managers and store managers to maximize productivity in stores through effective utilization of the available resources.
Effective management of the operational costs, reduction in operational costs by automation.
Adhere and enforce company SOP, policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees.
Oversee the implementation and execution of the visual merchandising guidelines are followed at all the stores at all times.
Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
Interpret and make decision on operations and visual standards based on store and client’s needs.

Stock management:

Monitor store inventory in consultation with brand general manager and brand managers.
Promote a proactive relationship between GM, area manager, brand manager, store manager and the buyers/planners thereby maximizing sales.
Monitor slow-moving and outdated stock, in consultation with brand managers.
Ensure stock security measures are effectively managed by store managers.

Store design and projects management:

Involve in the design and layout process of the new store projects.
Design a "New Store Schedule" prior to commencement of design process.
Provide guidance to concept architect during the design and implementation process.
Conduct regular project update meetings with the projects team.
Provide guidance and support to territory during set-up and merchandising phase.

Communication:

Conduct regional sales and operations meetings on regular basis.
Provide frequent feedback to the area managers and store managers on their performances, in relation to company's performance.
Ensure brand participation in loyalty program ‘Club Apparel’.
Weekly meeting with GM and senior management to discuss business plan vs achievements and improvement areas.

Others:

Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
Handling legal responsibilities related to store management, store opening, and planning.

Employee development:

Identify store training and development needs in conjunction with the brand general manager and training department.
Formulate a succession plan, in conjunction with the brand general manager.
Set KPIs and KRAs for direct subordinates and conduct performance appraisal and feedback.
Involve in the selection and recruitment of the operational staff, when required.
Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives.

Desired experience:

6-8 years of progressive experience in retail operations or brand management, with at least 3 years in a managerial role.
Strong background in multi-store operations, customer service excellence, and commercial planning.
Ability to lead cross-functional teams, manage performance, and drive operational KPIs.
Bachelor's degree in retail management, business administration, or related field.

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